Start the Carnival of New Era

2017-12-13 23:54byFlora
China Textile 2017年12期

by+Flora

The ten-day Mercedes-Benz China Fashion Week 2018 S/S Collection presented 89 runway shows and 3 professional contests. Meanwhile, there were also DHUB, China Fashion Award Ceremony, as well as fashion forums, thematic exhibitions, press conferences, etc. On the occasion of the 20th anniversary of China Fashion Week, the Organizing Committee also held a series of commemorative events such as Photographic Exhibition of China Fashions 20 Years, Exhibition of the Works of Top Award Winners, and Launching Ceremony of the Recordative Album of China Fashions 20 Years.

Founded in 1997, China Fashion Week was 20 years old this year. As a typical representative of the fashion industry in China, the rapid development of China fashion in past 20 years has been presented on the stage of this fashion week. To celebrate the 20 years old fashion week, and the passionate China fashion industry for 20 years, a series of commemorative activities were held during this fashion week.

At the opening ceremony, Shang Kunyuan·20-Year China Fashion Photography Exhibition opening ceremony was held. A total of more than 570 works were exhibited, covering 20 years of outstanding fashion art photography, commercial photography and magazine photography. The Special Contribution Award, Promotion Award, and Most Influential Photographer Award of Shang Kunyuan·20-Year China Fashion Photography Exhibition were issued. As one of the commemoration, the work exhibition of “Golden Top Award” of China Fashion Design was held to exhibit the 19 winners designs from 1997 to this year.

Keeping the same pace with Chinas social and economic development, China Fashion Week, for the past 20 years, has been advancing with the Times, advocating the concept of “design leads life” and setting up the internationalized professional platform. It becomes the most authoritative and comprehensive display window and foreign exchange field during the rapid development of Chinas fashion industry. For the future, China Fashion Week will continue to actively make innovation, focus on creative design, fashion marketing, and brand construction, and build Chinas fashion discourse system with international vision. It will follow the development of era, and work with all parties to devote to achieving the cultural selfconfidence of fashion.

Since it was founded in 1997, China Fashion Week has been annually held in two sessions reflecting the seasonal themes of Spring and Summer, Autumn and Winter respectively. The event is consisted of special collections, professional contests, special exhibitions, theme forum and professional evaluations. After 20 years of development, China Fashion Week has become the top domestic platform for professional dissemination of new designs, technology and products such as fashionable clothing, accessories, bags, and makeup modeling, making it a prestigious international platform for well-known domestic and foreign brands and designers to promote their image, display originality, and obtain widespread publicity.endprint