Srtategic Planning

Ⅰ.Introduction

This paper conducts analysis with Xian FanYi University as an example. Xian FanYi University is a well-known private university in China， which is located in the global historic city and ancient capital Xian. The establishment of the school was approved by Shaanxi Provincial Education Commission in 1987 and approved by the State Ministry of Education to implement private undergraduate education and college-level higher vocational and technical education in 2005.

Ⅱ.Mission vision value

Since the founding of Xian FanYi University has a very clear values， the school founder professor Ding Zuyi always adhere to the “not-for-profit， taken from the school， with the school” to help the helpless， let there be the principle of running for public welfare endeavor， make brilliant school always adhere to the “people-oriented， moral education first， the ability for all-round development”.

Ⅲ.Major stakeholders

The major stakeholders of the Xian FanYi University shall consist of the board of directors， principal， administrators and faculty，students and government.As the core of leadership， the board of directors shall make decisions on the major issues of the school， develop general development strategies and policies for the school， hire and supervise the principal and raise the school funds. The principal is the top decision maker in the school， responsible for the daily teaching and administrative practice of the school. The administrators participate and implement the decisions， manage the affairs and adjust the relationship between the levels， playing the role of bridge and pivot. Faculty members are the specific executors of the school teaching and management. Faculty members include teachers and employees. The teaching of teachers is an art and a technology. Employees hope to get the school approval and obtain their due reasonable returns through their hard work.

Through the analysis of external environment of stakeholders， it can be seen that different stakeholders have different effects on the school and different demands. Therefore， the school must proceed from the perspective of stakeholders and meet the demands of stakeholders in order to promote the harmonious development of various stakeholders.

Ⅳ.Development strategic planning

Through the above analysis， Xian FanYi University is a private college with earlier startup time， large scale and distinctive running characteristics. The government support for private education and the policy opportunity of the great development of private education indicates the direction for the long-term development of the school.

The overall strategic objectives： Xian FanYi University is built distinctive， with international influence， the domestic first-class， first-class professional college， peoples satisfaction with the high level of private application oriented university. Cultivating mind and body development， have the corresponding qualifications， high-quality application-oriented talents with innovation consciousness and practical ability

1.Connotation development strategy. Follow the law of higher education development， follow the law of talent growth， firmly establish the quality of education is the lifeline of the development of colleges and universities. As a school must seriously Guide Graduates Career and employment.

2.Talent strong school strategy. Talent competition is the competition between private colleges and universities. The establishment of a high-quality talent team is the eternal significance of the development of colleges and universities.

3.Characteristic development strategy. The characteristics of running a school is the embodiment of the core competitiveness of the school and the source of the sustainable development of the school.

4.Integration development strategy. The implementation of integrated development strategy， is to actively promote the integration of production and education， school enterprise integration， the integration of Internet and education， to promote the depth of cooperation， the schools， the ability to really enhance the school service for the local economy， the ability to create value for learners.

Ⅴ.Conclusion

In this essay I have try to show the srtategic planning of the Xian FanYi University，Strategic planning refers to brought by a series of procedures and ideas for decision-making and action， cohesive planning， the decision and action can “create and guide an organization （or other entity） is what， what to do， why do”. （Bryson， 1995） strategic planning is a good blueprint for the future development of the school， is a beacon to achieve a better blueprint.

References：

[1]Shanxi Provincial Department of Education （2014） press.

【作者簡介】吕华，西安翻译学院。

【基金项目】本文系西安翻译学院电子商务创新产业园（批准号：ZT1709）。