Start Today打造智能服饰

重庆 黄忠雪

重庆 黄忠雪

Step 1 感知·阅读导航

话题导入

随着时代发展，越来越多的人选择网络购衣。但随之而来的苦恼就是买来的衣服型号常常不合适。如今，日本时尚衣饰购物网站Zozotown运营方Start Today就着力打造出了一款智能服饰，通过拍照和收集数据，推荐合适的型号供买家参考。下面让我们一起来欣赏这款神奇的智能服饰吧。

文本改编自The Economist。全文445词，难度中上，建议用时8分钟。

阅读目标

1.深入阅读，概括文章段落大意，分析文本结构；

2.提取信息，整合表达；

3.分析和对比高考阅读真题，理解此类说明文的行文特征。

词汇预热

1.garmentn.服装；衣服

2.rotatev.旋转

3.versionn.型式

4.crucialadj.关键性的

5.retailn.零售

6.squeezev.（使）挤入

7.fiducial markers制图学框标

8.to one's specifications符合某人的规格

One problem upsets the business of selling clothes online—predicting how agarmentwill fit without trying it on.Giants such as ASOS， a British internet platform，try to overcome this by allowing people to buy several sizes to try on at home and return items free of charge—at huge cost to them.Enterthebody-measurementsuit from Start Today，a Japanese firm that runs theZozotownplatform on which clothing companies from around the world sell their products， as well as its own private brand，Zozo.

In the past three months Start Today has distributed to over one million Japanese customers， free of charge， its Zozosuit， a skin-tight，full-body suit covered in around 350fiducial markers，small objects that can be used as a point of reference for measurements.Shoppers slip on the suit and slowlyrotateas their smartphone takes photos.

The firm uses the images to create a 3-D scan of their body，which it can use to offer a range of customized services.Among these are made-to-measure business suits for men from its Zozo brand，which are selling strongly.At the most basic level，when customers choose an item from one of the 6，400 brands listed onZozotown， the platform uses the Zozosuit data to recommend the right size.

A first，more high-techversionof the suit proved too expensive.But its latest version costs the company only JPY¥1，000 a piece.Besides，the fashion industry has not yet adapted to meet the needs of a generation accustomed to buying everything on line，to their specificationsand at their convenience.But the firm offers exactly that.

How the suit gets on iscrucialfor Start Today's future.TheZozotownplatform is the giant of online fashionretailin Japan.It created and controls the market for online clothing sales.But analysts think it may be reaching peaks.Its share price decreased sharply in July aftergrowth slowed slightly.Customized services could attract more customers， especially men，who make up only around 30%of active users，reckons（预计）Osamu Yamada，an independent retail analyst.

Observersaremore cautiousabout whether the suit can help Start Today on its other path to growth：expanding abroad.Since July customers in 72 countries have been able to request a body-measurement suit to help them buy clothes from the Zozo label.An attempt a few years ago to take theZozotownplatform into China and South Korea before it came up with the bodymeasurement suit failed.For now at least，the suit is a unique service.But the company will still have to work harder than it does at home to persuade people tosqueezeinto it.

Step 2 实践·文本解读

快速阅读

Ⅰ.Please choose the proper meaning of these nouns.

A.a platform on which different brand clothes are sold.

B.a special skin-tight,full-body suit which can be used to collect data.

C.a clothing brand.

D.a Japanese firm that runs theZozotownplatform.

通过间隙值的突变来判断轨道之间的缝隙大小。悬浮架上的4个间隙传感器探头将依次通过轨缝，在第一个传感器探头通过轨缝且第二个传感器探头还未通过轨缝时，4个间隙测点相对对于悬浮架的坐标分别为A0(x1,z1)、B0(x2,z2)、C0(x3,z3)、D0(x4,z4)(见图3)。设A、B、C三点通过最小二乘法拟合的直线方程为z=k2x+b2，在D点处，计算z方向与拟合直线的偏差即为轨缝错台值：

1○Start Today：________2○Zozotown：_______3○Zozo：_______4○Zozosuit：_______

【点石成金】当文章出现了大量相关话题的专有名词时，可预测、理清专有名词含义并快速构建它们的联系。Start Today公司经营Zozotown这个网络平台，平台卖Zozo这个品牌，Zozosuit是这一品牌下一款特殊的智能服饰。

Ⅱ.Fill each blank with one proper word to summarize the main idea of each part.

Ⅲ.Summarize the main idea based on the above structure.

This passage introduces a （1）______suit， namely Zozosuit from Start Today，a Japanese firm.It mainly explains how the suit helps to （2）________the right size， analyzes its advantages and points out（3）________to help the firm develop better.

【点石成金】本文为介绍新发明的说明文，语篇类型：提出问题—分析问题—引入新发明—介绍新发明。其中在第一段中分析问题采用了对比手法。

Step 3 运用·读写整合

基于以上关于Zozosuit的细节查找阅读，请概述这款新型的body-measurement suit。

【点石成金】关于Zozosuit本身的信息，主要来自原文第二到第四段。因此，可以基于以上细节 “How does it work”与 “advantages”部分，重组信息。同时，注意行文的衔接与连贯。

Ⅱ.情境应用

假定你是李华，最近喜欢网购衣服，但常常买来后发现不合适。因此你决定向在美国做软件开发的王叔叔写封信，介绍一个你构想的有助于顾客买到合适衣服的app理念，迫切希望他能采纳你的创意并且帮助开发。写作要点如下：

1.介绍该app的使用方法；2.分析该软件的优势。注意：

1.词数150左右；2.可以适当增加细节，以使行文连贯；3.开头和结尾已给出，不计入总词数。

Dear Uncle Wang，

Yours sincerely，

Li Hua

【写作指导】

本文写作对象是软件开发者王叔叔，所以语言上应注意亲切和尊重感。写作文体上，虽然整体为书信格式，但其主体要点部分属于说明文类型，所以这部分语言应客观，内容说明应逻辑清晰，注意衔接与连贯。

Para.1：结合题目背景，简要陈述生活中遇到的问题，表明写作意图。

Para.2：主体部分介绍你所构想的软件的操作步骤，可回归到阅读文本中的介绍使用Zozosuit的第二、三段，模仿其操作方式。同时注意先后逻辑顺序。

Para.3：分析该软件优势，一般2至3个要点即可。文中介绍Zozosuit的优势可带给你一些启发。

Step 4 提升·素养建构

Start Today suits you与2014年天津卷阅读理解B篇结构对比

试题来源：2014·天津卷阅读理解B篇

体裁：介绍新事物发明的说明文

语篇主旨：主要介绍了加拿大著名女作家Margaret Atwood所发明的远程签名设备

【命题视角】

1.Why did Atwood decide to invent the LongPen?（发明新事物的原因）

2.How does the LongPen work?（新事物运行的程序）

3.How could the LongPen be used in the future?（意义）

4.What could be inferred from paragraph 5～6?（理解本文后的推断考查）

结构相同点对比分析文章 新事物产生的原因/背景新事物运行的程序 优势 意义Start Today suits you Para.1 Para.2～3 Para.4 Para.5～6： The Zozosuit is crucial for Start Today's future.2014年天津卷阅读理解B篇 Para.2 Para.2 Para.4 Para.5～6： It offers chances for readers and authors to have a connection through signature.

【点石成金】归纳相同类型的说明文可以帮助我们快速锁定答案和找到正确的解题方法。