Research on the Development of Electronic Commerce Model in University Campus based on O2O Mode

【Abstract】 As the E-commerce model that established to meet the daily life requirements of college students and to found a convenient consumption pattern, O2O E-commerce model on college campuses is designed based on “Traditional E-commerce model;” it covers various daily life requirements, from the payment of a pack of snack to clothing rental, and profits through the platform in multiple ways. It creates an independent economic model primarily due to the “isolated bubbles” that college campuses create, and makes it convenient for students to purchase and sell through the platform.

【Key words】 O2O model; e-commerce; university campus

【作者簡介】朱进北，北京工商大学嘉华学院。

Introduction

With the rapid development of the e-commerce industry, a variety of network-based economic forms have been excavated, from Taobao, Tmall to the emergence of various shopping platforms online, we can notice the expected development trend of the e-commerce industry in the future. The utilization rate of college students for online shopping is higher than that of various platforms, the O2O model can bring more profits to businesses than the traditional e-commerce model, and middlemen can also obtain certain profits. Students can also sell idle goods through an online trading platform. The development of university campus e-commerce model is in order to provide college students with a more convenient way of life and independent entrepreneurship projects for college students.

1. O2O e-commerce model

O2O, also named Online To Offline, is a new e-commerce model formed by the connection between the Internet and offline stores. Unlike Taobao and Tmall, O2O does not need such a long logistics transaction time. It can finish transactions within a few hours. If you make a reservation on O2O platforms, you can receive the goods around the scheduled time. The common thing is that prices are transparent to a certain extent, and the approximate price can be estimated online for the same objects. As a result, Offline trading reduces disputes between customers and sellers, allowing customers to buy what they want. However, in the purchase of physical stores directly, the seller will recommend the product, which will greatly raise the price in the market, so that may lead to unhappy deals and even directly unable to buy the product customers like even be tricked into buying other products they dont need. In the O2O model, this possibility is reduced, so that customers can get the comfortable purchase experiences.

2. The main aspect of the university e-commerce model

As far as our school is concerned, our university is a financial and economic university based on economics and management, especially advocating students to start their own business and learn entrepreneurial experience, so that there are countless competitions on entrepreneurship, large and small, every year, to cultivate students entrepreneurial ideas. E-commerce is one of the most popular economic models in todays society, and college students are the most likely to accept new things. The university campus e-commerce model starts with the life of college students, constructs the campus regional economic chain, and provides part-time opportunities for students and look for entrepreneurial teams [2]. College students can not live without QQ, WeChat, ele.me takeout, Meituan takeout and other network platforms, so university e-commerce model from these aspects to achieve online communication and offline transactions.

3. The development of University Electronic Commerce under O2O Mode

The reason why the O2O e-commerce model can be used by college students to become the consumer of todays university e-commerce model is the result of the rapid development of modern social network. The development of the network makes peoples life more convenient. In order to meet the consumer needs of college students, the university e-commerce model has entered the university life [3]. Most of the consumption in our school can be realized on the O2O e-commerce platform, and our school has the most e-commerce methods on Tencent QQ. We create QQ groups, such as information sharing platform, integrated transaction group, campus service platform, etc., so that students communicate the goods they need online, check the goods quality at the time of the online appointment and make a transaction offline. The owner of the QQ group publishes the sale or purchase information within the group and leaves the contact information of the seller or buyer at the bottom of the information. Of course, in the group, there is usually a silent mode to eliminate the situation in which students ask each other directly in the group, resulting in the sale or purchase of information being brushed, and ensure that each message is visible to the students.

Many physical stores also take the living conditions of college students into account and set up takeout groups, such as Xiaomang takeout groups, bucket takeout groups, and so on, which catering to the idea that college students do not want to go out for purchasing food to Increase store sales for more profits. Students can see the food and their price in the store in the group, and choose the food they want through the Internet order, and the store will deliver the goods to their dormitories within the scheduled time, So college students can save time to go out, although there will be a certain low delivery costs, but college students usually do not want to go out, so these distribution fees can be ignored. In addition, the catering industry around the university will employ certain college students to work part-time. In the vicinity of the university, part-time projects are generally delivery of takeout.  The salary of college students delivering takeout is low, about 700 yuan a month, compared with the profit from takeout. Therefore, the cheap labor force of college students has promoted the development of the catering industry around the school.

In addition to bringing convenience to students way of life, O2O e-commerce mode has also brought a lot of part-time information to students, which solves the problem that some students are unable to earn living expenses because they cant find part-time information. Part-time work enable students experience the joys and sorrows of making money and gain work experience.

4. Concluding

With the continuous development of science and technology, the social economic model is also constantly changing. O2O e-commerce model is only one of a variety of new economic forms emerged. O2O e-commerce innovates on the basis of traditional e-commerce which makes a very high economic profit aiming at the daily life of college students. At the same time, its operation is also very convenient, covering the needs of college students daily life. It is a very good way for college students to start their own business.

References：

[1]Liu Xianghong, Bu Lihua. Research on campus inheritance strategies of intangible cultural heritage under O2O model——Take chengde for example[J]. Journal of chengde petroleum college,2017, 19(06):75-79.

[2]Mo Jie, Mo Weirong. A review of research on the development of logistics distribution under O2O model[J].Logistics engineering and management,2017,39(06):17-18+25.

[3]Yuan Zetao, Li Duo. Research on the impact of online take-out on college students life under the O2O model——taking nanyang university of technology as an example[J]. Comparative study of cultural innovation,2017,1(09):87-88.