Research on the Application of Green Design in Modern Graphic Design

As a carrier reflecting real life，graphic design integrates the concept of green environmental protection into one's own design，actively leads the audience，and enables people to receive the green concept conveyed by the designer while using the product.

1. Green design concepts and trends in modern graphic design

1. The definition of green design

Green design is also called ecological design，which advocates the concept of green，ecological and environmental protection. Combining this concept with modern graphic design，the ecological balance is listed as an important aspect of design considerations，throughout the entire process of design，to achieve recycling and sustainability of products，embodying people-oriented，and achieving harmony between man and nature.

2. The trend of green design

Pursue nature. When designing works，some natural colors and environmentally friendly materials are used，combined with different design techniques and styles，to design novel and creative products，which remind people of the simple and natural charm，which is one of the green design trends.

Pursue energy saving. Under the guidance of the general environment，the theme，content，and materials of graphic design need to follow the concept of energy conservation and emission reduction，so as to achieve energy conservation，degradation and sustainability，and gradually form graphic design development. Future trends.

2. The importance of green design in modern graphic design

1.Green design realizes humanization

Under the guidance of the green design concept，the pursuit of humanity in graphic design has become more and more prominent. Whether it is the consideration of green and environmental protection in the design process，or the selection of materials and processes in the production process，it reflects the concept of green design and satisfies humanity.

2. Promote the sustainable development of graphic design

To achieve long-term development，we must practice the green concept，love and respect nature. Return the carrier of graphic design to nature，greatly alleviate environmental pressure，and realize the long-term，stable and sustainable development of graphic design industry.

3. Take packaging design for example

The use of natural materials that can be recycled many times for packaging，and can be recycled many times，reflects the green design concept，and effectively conveys this concept to consumers，so as to achieve the unity of service life and environmental protection.

The selection of packaging materials can not only meet the needs of product functions，but also be consistent with the brand concept，while also embodying the concepts of green，environmental protection，and sustainability. It can better attract consumer interest and mobilize consumers' desire to buy.

The integration of green design concepts into modern graphic design is reasonable and scientific.Better grasp the manifestation of the development pulse of the times，and create a harmonious living space between man，nature and society.

作者簡介：

程欣（1989.07-），女，汉族，山东济宁人，齐鲁工业大学（山东省科学院）艺术设计学院，18级在读研究生，硕士学位，专业：艺术设计，研究方向：视觉传达设计。

（作者单位：齐鲁工业大学（山东省科学院））