深圳欢乐海岸中国深圳

建设单位：华侨城集团

项目类型：城市文旅商综合体

总体规划及建筑设计：Laguarda.Low Architects

景观设计：SWA

技术配合及施工图设计：深总院等当地设计机构

Client: OCT Group

Project Type: Urban Cultural, Tourism & Retail Complex

Master Plan and Architectural Design: Laguarda.Low Architects

Landscape Design: SWA

Technical Support and Construction Documents: SADI, etc.

深圳欢乐海岸是华侨城集团开发、建设和运营的一个开创性、代表性的城市文旅商综合体项目，由美国Laguarda.Low Architects（简称LLA）建筑设计公司主持完成总体规划和建筑设计。项目建成运营七年来获得巨大成功，成为深圳的又一个重要的地标和文旅休闲目的地，享誉中外。其独特的场所体验感、业态构成、以及品质个性，使得以深圳欢乐海岸为典型代表的“欢乐海岸”品牌成为华侨城集团近年来大举扩张进军文化旅游地产和城镇化建设领域的重要领军品牌之一。

坐落于深圳湾畔的绝佳位置，深圳欢乐海岸项目地块既有充足的用地空间，又非远离城市中心区的荒芜地带，交通连接便捷，是华侨城城市文旅商综合体类型项目的开山之作。项目定位打造一个城市级别的具有独特个性的文化、休闲、旅游、商务、商业一站式目的地，发挥华侨城在旅游、文化、娱乐、地产等方面的综合优势，引领城市和都市生活发展的新方向。多功能业态是此类项目的特点，深圳欢乐海岸包含了文化、旅游、商业、酒店、办公等，并提供了大量的公共游息空间。

Shenzhen OCT Happy Harbor represents a new type of urban development, which has been fast gaining momentum in recent years in China.In fact, it is the first of this type of so-called Urban Cultural, Tourism & Commercial Complex, with great success.It is an urban lifestyle destination providing a rich program; ranging from cultural and tourism facilities to retail, office, hotel and residential components.

Apart from OCT’s traditional strength in art, performance entertainment and tourism operation associated with real estate development, the project’s master plan and architectural design also played key roles in the huge success of Shenzhen OCT Happy Harbor.

In master plan, Laguarda.Low Architects (also known as LLA) created a series of interesting public spaces and domains varying in size, shape, design and functions.项目总体规划布局开合有度，疏密有致。地块中央为一较大的湖面，开阔豁朗，气度自成，可举行龙舟竞赛等水上活动。湖的南岸为沙滩和水秀剧场，东端是临水俏立的华会所，主要业态则集中布置在湖的北侧和东侧，北区为O’Plaza Mall购物中心，坐落其上有万豪行政公寓酒店以及办公楼，东区为开敞式街区商业，水道蜿蜒穿行其中，店铺错列两岸，取名曲水湾，主要为餐饮酒吧街区、以及中影院线和华侨城自有品牌的蓝汐精品酒店。地块东北角广场为项目主入口，梦幻造型的创展中心位于广场西南角，宣示着项目的独特品质。项目建筑设计总体为现代风格，亦融合了中国传统建筑文化元素。现代是富有内容的温暖的现代，传统是经过提炼的富有新意的传统，两者和谐并存，相得益彰。

除了功能性建筑，公共场所空间的规划设计亦是欢乐海岸项目的关键。作为城市休闲生活的目的地，独特的场所感和丰富的体验感至关重要。这里有两个层次，一是公共场所空间序列、逻辑和功能的规划设置，二是这些场所空间的景观设计。水和水岸空间是欢乐海岸项目的灵魂，除了中心湖面周边开阔的水岸空间，曲水湾板块的水道系统提供了尺度宜人、步移景异的另一种体验，形态、尺度和设计各异的水岸空间不仅极大地丰富了访客的体验感，也给商家们增添了室外营业空间。

在深圳欢乐海岸，总体规划、建筑设计、景观设计、经营管理不再是割裂、独立的阶段，而是概念贯通，目标一致，相辅相成。来欢乐海岸，不管是一人独游，还是与亲朋同行，应该不仅仅是为了吃一顿饭，买一件物品，看一个展览，更是为了享受一段城市生活的品质时光，为了愉悦感官，为了放松身心。这里水天相映，绿植繁茂，拱桥横波，楼台倒影，可信步游缰，可驻足凝神，可凭台瞭望，可临水而憩。节奏在这里慢下来，在这里人们休整充电，再重返火热的都市快节奏。这是欢乐海岸的灵魂所在！

The overall circulation connects all public spaces and function groups of buildings to create intrigue and exciting sense of place.Located at the center of the site is a man-made lake, surrounded by various functions and structures.To its south is the open outdoor Water Show Theatre and to the east, the elegant Club House with an open view of the lake.Most of the Happy Harbor program is concentrated on the north and east sides of the lake.The north complex includes the O’Plaza shopping mall, with Marriot Executive Apartment hotel and office tower sitting on top of it.East to the lake is a village type of development consisting of F&B, boutique hotel and cinema.A winding waterway runs through the middle, thus the name, Winding Water Bay.

The architecture of Shenzhen Happy Harbor is modern, giving it a clear,contemporary identity.However, this modern architecture is warm and friendly,with great details and rich material selection.Winding Water Bay incorporates carefully chosen elements and building materials of traditional Chinese architecture, including wooden louvers, screens, and brick masonry, but expresses them in a modern way.

While the architectural design of the shopping mall and its luxurious roof top garden provides a stylish and comfortable shopping setting, the primary goals of the Winding Water Bay design were to engage the natural setting, F&B facilities and human activities in a tightly knit serious of richly landscaped human scale and friendly sequences.It drew inspiration from traditional Chinese water towns.The experience of traveling through or walking alongside the canals is carefully choreographed.This is in great contrast with the central lake waterfront, which is open, spacious, relaxing and leisurely.