智能亚运：一起来捕捉“亚运火苗”

智能亚运：即充分利用“互联网+”、人工智能等在体育比赛、场馆运行、指挥体系、通信技术、开闭幕式、观赛体验、亚运村、语言服务和综合保障等方面的智慧应用，办成一届智能化程度较高的亚运盛会，让亚运会成为中国智能化成果充分展示的重要舞台，推动智能亚运、智能城市、智能产业互融发展。

9月9日，杭州亚运会数字观赛服务平台“智能亚运一站通”正式推出“捕火苗”玩法，用户可以通过捕捉虚拟“亚运火苗”，赢取亚运周边礼品和纪念品，为杭州亚运会助力。

此次亚运火苗模块“捕火苗”功能上线，用黑科技赋能智能亚运，打造全新的参与体验，提高亚运影响力、传播性和体验感，助力实现绿色、智能、节俭、文明亚运。

在杭州亚运会“绿色、智能、节俭、文明”的办赛理念中，“智能”是一个很亮眼的词汇。

从一开始，杭州亚组委便希望，通过互联之网尽可能放大亚运会边际效应，依托杭州的广阔互联网平台优势，着力打造一届更加智能的亚运会。智能亚运，既是亚奥理事会对杭州亚运会的期待，也是杭州打造“数智杭州  宜居天堂”的重要抓手。立足于智能办赛、智能观赛、智能参赛、智能场馆与亚运村，杭州亚运会将成为中国实力尤其是数字经济实力的一次全面展示。

为此，“智能亚运一站通”诞生了。目前，这一围绕“票、食、住、行、游、购”六个方面打造的国际大型综合性运动会史上首个一站式数字观赛服务平台，注册用户超1000万，日均访问人数达70万。

人人都是在线“火炬手”

“亚运火苗”是“智能亚运一站通”全新推出的站内聚合玩法，以熊熊燃动的火焰——“亚运火苗”为奖励，串联起站内各式科技感满满的玩法，用户可以通过“扫一扫”“走一走”“动一动”以及此次推出的“捕火苗”玩法等多种方式，获取“火苗”。

“火苗”不仅可用于“亚运公益”中捐赠亚运足球梦想学校，以爱心助力点亮孩子们的足球梦想，助推青少年足球发展，还可用于站点抽奖活动中兑换抽奖机会，赢取杭州亚运会纪念品，在“火苗商城”中，也可靠手速直接用火苗兑换各种亚运周边纪念品。

“捕火苗”运用多媒体、三维建模、场景融合等新技术与新手段，将计算机生成的虚拟物体——亚运火苗叠加到真实的城市地图之上。上支付宝搜“亚运”，进入“智能亚运一站通”，打开“捕火苗”，根据地图图标找到位置后，在火苗附近500米的范围内，通过左右移动手机便可以找到火苗，点击屏幕进行捕捉。

每个地标点附近将有5至10个虚拟火苗点可进行捕捉，每个虚拟火苗点每天只支持捕捉1次，每次捕捉可获得3个火苗，每位用户每日至多可捕捉60个火苗。

此次首批开放的为本届亚运会主办城市杭州近600个点位，分布在亚运会场馆、著名景区以及部分高校，其他地区将会陆续开放。暂未开放地区用户可进入“智能亚运一站通”，订阅开城提醒，会在第一时间获得通知。

“智能亚运一站通”作为杭州亚组委携手支付宝推出的国际大型综合性运动会史上首个一站式数字观赛服务平台，通过运用区块链、大数据、人工智能等高新技术，对接数字城市各类资源，整合亚运城市各类场景应用，为观众提供从购票、出行、观赛到住宿、用餐和旅游等一站式服务。

构建“云上亚运”

杭州亚组委将“智能”作为四大办赛理念之一，将依托浙江、杭州数字经济发展优势，将各类高新技术全面应用于智能指挥、智能安防、智能出行、创新技术应用展示等十大领域，奋力打造一届具有“中国特色、浙江风采、杭州韵味、精彩纷呈”的盛会。

杭州亚运会将借助区块链技术，在票务、火炬传递、资金监管、数字特许商品等方面进行示范应用。同时，依托“智能亚运一站通”推出全球首个采用区块链技术的“链上火炬”活动，让人人都有机会“圆梦”成为亚运火炬手。

此外，杭州亚运会将致力于打造第一届“云上亚运”——赛事管理、赛事成绩、赛事支持等核心系统均采用云智能技术。来自45个国家（地区）的近万名运动员、数十万工作人员、上百万参会者以及上亿观众，将在云计算、数据智能、智联网、移动协同等阿里云技术支持下，参与、观看亚运会。

据了解，亚运会期间，“智能亚运一站通”将为观众提供包括出行、购票、餐饮、酒店、旅游、公益等在内的一站式18种智能服务。杭州亚组委将在杭州和5个协办城市以及北京、上海、广州、乌鲁木齐4个口岸城市建立近百个亚运服务网点，全面接入智能支付相关服务，满足观众便捷观赛需求。

同时，杭州亚运会已经在互联网平台上开设官方旗舰店，这也是杭州亚运会全球首家开业的特许商品零售商店，上线的首批商品有60余款，涵盖贵金屬、徽章、文具、邮品、珠宝配饰、家居日用等多个品类。

截至目前，杭州亚运会已确定了4个层级78家赞助企业。此外，杭州亚运会已完成了防伪服务商、首批特许生产商和特许零售商的征集工作;征集确定了33家特许生产商、10家特许零售商，开设了1家天猫旗舰店、1家电视购物平台和43家线下零售店，覆盖全国25座城市的热门商圈和旅游景点。

杭州亚运会是推进全省数字化改革的重要场景，是打造“重要窗口”和建设共同富裕示范区的标志性成果。杭州亚组委以数字化改革为牵引，依托浙江、杭州数字经济优势，统筹推进“智能亚运”建设。重点围绕智能指挥、智能安防、智能出行、创新技术应用展示等十大领域，构建“安全、便捷、精彩”的智能化应用体系，从办赛、参赛和观赛三个维度，通过最新技术与亚运场景深度融合，一方面将最新、最酷、最前沿的科技应用在亚运筹办各个环节;另一方面，希望为高新科技产业提供新机遇，放大亚运会的乘数效应，推动数字经济发展。

Smart Asian Games

Green Asian Games： Fully showcase the beautiful ecological environment， low-carbon environmental protection and sustainable development of Hangzhou. The concepts of “green”， “low carbon”， “energy saving” and “environmental protection” will be fully integrated into the process of organizing the Asian Games to hold a “resource-efficient and environment-friendly” Asian Games.

Users can now capture virtual flames of the Asian Games in a game to win prizes and cheer for the upcoming event.

Released on September 9， 2021， the game， called “Catch the Flame”， was one of the modules of the Smart Asian Games info platform， and part of the campaign to enable a “smart” Asian Games through the latest cutting-edge technologies. It is aimed to foster a completely different participation experience and increase the influence of the Asian Games， ultimately realizing a green， smart， economical and ethical Asian Games.

Indeed， “smart” is one of most talked-about features for the upcoming Asian Games in Hangzhou. From the very beginning， the HAGOC hoped to maximize the marginal value of the Asian Games through the internet and run a “smarter” Asian Games through Hangzhous vast internet platforms and networks.

To this end， the Smart Asian Games info platform was developed， the first one-stop digital viewing service platform in the history of international sporting event， which covers ticket， food， accommodation， transportation， tourism and shopping， with over 10 million registered users and 700，000 daily visitors.

“Catch the Flame” is an integrated game introduced by the Smart Asian Games info platform， with the virtual Asian Games flame as reward. It employed multimedia， 3D modeling， scene fusion and other new technologies and superimposed the computer-generated virtual object — the Asian Games flame — onto real objects. Search “Asian Games” on Alipay， enter “Smart Asian Games info platform”， open “Catch the Flame”， find the locations according to the map icon， move your mobile phone around within 500 meters of the flames， and then click the screen， users will easily capture the flame through scanning， walking， moving and a variety of others ways.

The flames that users have obtained not only can be used for charity and public service — for example， as donation for football schools to help youth football development， they can also be used lucky draws to win the Asian Games souvenirs. Moreover， users can exchange them for Asian Games merchandise on an online store aptly titled “Flame Store”.

Relying on the rapid development of digital economy in Hangzhou and throughout Zhejiang province， the HAGOC has made “smart” as one of the central ideas of running the Asian Games. It intends to comprehensively apply all kinds of high and new technologies to the following ten fields， including smart command， smart security， smart transportation， innovative technology application， and strives to make the games a most memorable event with “Chinese style， Zhejiang glamor and Hangzhou flavor”.

The Hangzhou Asian Games will apply the blockchain technology in ticketing， torch relay， financial supervision， licensed digital goods， among other aspects. At the same time， the worlds first “blockchain torch relay” will be launched via the Smart Asian Games info platform so that everyone could have the chance to be a torchbearer of the Asian Games.

Indeed， during the event， the Smart Asian Games info platform will provide visitors with 18 one-stop intelligent services， including transportation， ticket purchasing， accommodation， tourism， public welfare and so on. The HAGOC will set up about 100 service outlets in Hangzhou and the other five co-host cities， as well as in Beijing， Shanghai， Guangzhou and Urumqi， with smart payment services fully installed to allow spectators to watch the competitions more conveniently.

In addition， the Hangzhou Asian Games will also endeavor to become the first “Cloud Asian Games” — event management， event outcomes， event logistics as well as other core areas will feature intelligent cloud technology. Nearly 10，000 athletes， hundreds of thousands of staff， millions of attendees and hundreds of millions of spectators from 45 countries （regions） will participate in and watch the Asian Games with the support of Alibaba cloud technologies such as cloud computing， data intelligence， intelligent networking and mobile collaboration.

At present， an online official flagship store for the Hangzhou Asian Games has been opened， which is the first licensed merchandise retail store. The first batch of goods， with more than 60 types， include precious metals， badges， stationery， philatelic products， jewelry accessories， household necessities， among others.

The Hangzhou Asian Games is a major occasion to promote the digital reform of Zhejiang province， and a landmark achievement of building Zhejiang into an important window of China as well as a common prosperity demonstration area. Guided by digital reform and relying on the advantages of digital economy in Zhejiang and Hangzhou， the HAGOC has been working assiduously for a “smart Asian Games”. Meanwhile， it is hoped that the event will provide new opportunities for high-tech industries to further develop digital economy.