Providing Better Health Products for Mankind

By Qi Li

The Chairperson of the Shanghai Xincheng Group Zhou Chunhua has worked in many positions in various sectors. She was once a school graduate dispatched to rural areas and has also been a court prosecutor. She has also worked in other sectors such as real estate， pharmaceuticals， big health， insurance and cultural sectors. Since the 1990s when the group was first founded， the Xincheng Group has been growing into a large-scaled corporate group with business interests in many sectors and with a total sales revenue of RMB 50 billion.

Build a project and leave the benefits to the local community

After graduating school， Zhou Chunhua remained in rural areas for 7 years. She was the representative graduate of Shanghai Haifeng Farm. She has also been a first-grade prosecutor in Shanghai Peoples Procuratorate. She also once switched jobs to the real estate sector， as she is always determined to get things done. Thanks to this hard work， she quickly rose to fame in the new sector.

Since entering the Shang- hai real-estate market in 1996， the Xincheng Group has developed around 10 real-estate projects in Jingan， Changning， Yangpu and Minhang districts， including the Mingyuan Hotel， the residential area of Zhaohua Road， Tianxiang Mansion， Shanghai Garden， the American Village in the west suburbs， Hongqiao Yindu and Hongqiao Mansion House. As she was born in Taizhou， Jiangsu， since 2010， Zhou Chunhua led her company to invest in realestate projects in Taizhou， Taixing and Nantong， in order to accumulate rich experiences in the field of realestate. Taizhou Royal Garden mainly consists of high-rise residential buildings， with a total construction space of 400 thousand sq. m. This project adopts French neo-classicalism as its architectural style and has become a landmark and a mark of classic buildings in the key urban area of Taizhou.“Taixing Royal Garden Community”is a large-scale community project developed by the company. This project features 2，600 mu of land develop-ment and construction， including 900 mu of real estate and commercial land development， 600 mu of lake area construction and 100 mu of resettlement housing construction.

Zhou Chunhua said that she wants each project to be carried out in the spirit of historical responsibility for the city development， regardless of whether the project is in Shanghai or Jiangsu. She follows the motto：“Build a project and leave the benefits for the local community”. It is said that with regards to Tianxiang Mansion， a project developed by the company in Jiangning Road， Jingan District， Shanghai， the construction quality and material selection of the whole building are excellent， and the facade was covered with highgrade wall tiles. In 1999， the project was awarded the “Jingan Excellent Residence Demonstration Award”. In 2000， the group launched the Shanghai Grand Garden project in Shanghai. This project won market recognition quickly and became one of the most influential buildings in Shanghai at that time. It entered the list of Shanghais top 50 residential buildings in terms of areas sold， and the top 10 buildings in terms of public attention in 2003.

Chase the dream： making the switch to the big health sector

As chairperson of a private company， Zhou Chunhua said she always felt a sense of risk. After the year 2000， the rising land price made her realize the risks of running a single type of business. She decided to find a new field of development. In 2001， she led the group into the pharmaceutical sector and invested in research and development of western medicine and traditional Chinese medicine and formed three key business areas， including production， sales and R&D. The company also established a national sales network covering many self-owned products.

The group currently owns a pharmaceutical company named Shanghai Shuangji Pharmaceutical. Located in Kangqiao， Pudong New District， this company covers a floor space of more than 24，000 sq. m. and has four production lines for making tablets， capsules， granules and syrups， with an annual production capacity of 200 million tablets， 200 million capsules and 50 million bags of granules. The company also has complete traditional Chinese medicine extraction facilities， and is capable of extracting and producing almost all traditional Chinese medicine preparations. The designed capacity was 500 tons of traditional Chinese medicine raw materials per year.

At present， the company has production approvals for 24 varieties of drugs， and has successfully developed anti-anxiety compound traditional Chinese medicine， antidepressant compound traditional Chinese medicine and cardiovascular new compound medicine telmisartan hydrochlorothiazide capsules with independent intellectual property rights. The company is also committed to developing more new drugs， and is working more closely with scientific research institutes domestically and abroad in developing diabetes drugs， antidepressant drugs and oral antibiotics using leading technology and with a broad market. In 2017， telmisartan hydrochlorothiazide capsules， the companys main product， successfully entered the 2017 National Medical Insurance Catalog， and was gradually promoted across the whole country. The Jinxiang Shugan tablet， another of the companys drugs， has been used for treating depression and has independent intellectual property rights， and has also entered the Shanghai Medical Insurance Catalog. In 2013， the group worked with the China Resources Pharmaceutical business group， a national leading enterprise in the pharmaceutical industry， to implement strategic asset restructuring for Shanghai Shenwei Pharmaceutical Co.， Ltd.， which has officially been renamed China Resources Pharmaceutical （Shanghai） Co.， Ltd. In the pharmaceutical industry， the group currently has commercial customers located in 25 provinces， cities and autonomous regions in China and a sales network covering more than 360 medical institutions in Shanghai. It has become a pharmaceutical circula-tion enterprise integrating the productions of drugs， medical devices， testing reagents and disposable medical consumables.

Due to the long duration needed for drug approval， there have been many delays in the clinical application of some R&D drugs. Since 2019， Zhou Chunhua initiated the idea of shifting the corporate business to the big health industry. To this end， she led her company to develop a number of health foods. On June 1， 2021， the Global Health Forum of the Boao Forum for Asia was held in Qingdao. The “Beyono” brand blackberry puree drink developed by the group was the only officially designated fruit juice drink at this forum. After that， a cranberry puree drink was developed and sold in the market. To this end， the group has specially established Shanghai Guofang Pharmaceutical Co.， Ltd.， in the hopes of building a large health industry platform integrating R&D， and the production and sales of drugs and health foods. Located in Changning District， Shanghai， the R&D headquarter of Shanghai Guofang Pharmaceutical Co.， Ltd. mainly covers drugs， anti-aging health foods， nursing products， stem cell development， diagnosis and treatment technology， and other fields.

In order to further improve the groups health industry chain， Xincheng Group established “Kunlun Health Insurance Co.， Ltd.” in 2005. The main business scope includes： RMB and foreign currency health insurance and accident insurance business； health insurance business relating to the national medical security policy and entrusted by the government； consulting services， agency services， reinsurance business， fund utilization and other businesses related to health insurance. Thanks to its professional business operation， the companys income has exceeded RMB 22 billion so far.

Caring for society： ready to take responsibilities

Zhou Chunhua has always insisted that entrepreneurs in the new era should not only bear economic responsibilities， but should also lead enterprises to fulfill their social responsibilities. They should have the entrepreneurial spirit of “fulfilling responsibilities， daring to undertake duties and being ready to serve society”. Over the years， she has participates in various social public welfare donation activities through many different ways and channels. She has donated nearly RMB 120 million of charitable funds and materials to practice her values.

During the fight against SARS in 2003， the Xincheng Group made donations to the Shanghai Civil Affairs Bureau for special assistance to fight against SARS in Shanghai and actively engaged in charitable activities organized by social organizations. The accumulated donations and goods of the company totaled RMB 12 million. In 2008， the company donated medicines （erythromycin ethylsuccinate， norfloxacin capsules， ginkgo biloba leaves， etc.）， tents and cultural relic auction funds totaling RMB 36 million to areas affected by the Wenchuan earthquake through the Shanghai Red Cross Society， the Shanghai Charity Foundation Federation， and Mianyang Peoples Procuratorate， etc. Since the company started projects in Taixing， Taizhou in 2010， it has successively donated more than RMB 10 million to local kindergartens and charitable organizations through the Taixing Civil Affairs Bureau and charitable institutions. In 2020， in order to support the Taixing municipal government in combating the COVID-19 pandemic， the company urgently mobilized resources and donated masks and disinfectant worth RMB 500，000 through the Taixing Red Cross Society. At the same time， the company is concerned about the areas which were hardest hit by the pandemic and donated various materials worth approximately RMB 50 million to Qichun County， Huanggang City， Hubei Province and other key areas affected by the pandemic in Hubei Province to protect people on the front line of fighting the pandemic. As the virus spread across the world， airports became another battleground in which to fight the pandemic. The company was concerned about the safety of the front-line staff in airports， and donated pandemic prevention and health care materials to the airport pandemic prevention brigade of the Shanghai Public Security Bureau and Shanghai Airport（Group） Co.， Ltd.

Since its establishment， the group has also donated money to women and children in poor areas in the west through the Shanghai Soong Ching Ling Foundation and to the cause of the disabled through the Shanghai Disabled Persons Federation， helping the needy and giving back to the society. As Zhou Chunhua said， at the end of last year when attending the 7th “Lighting Lights for Love” charity sale organized by the Shanghai Soong Ching Ling Foundation， she hopes to become a luminous body herself to illuminate the lives of more people， warm more people and contribute to public welfare undertakings.

Wishing for every woman to live a colorful life

Growing up in a strong artistic atmosphere， Zhou Chunhua has always been fond of literature and art since childhood and has danced at the international standard. She is full of vitality and passion when on the stage.

Zhou Chunhua believes that women should enjoy their beauty. On November 26， 2020， at the finals of the 35th “World Madam” competition held in Jiaxing and Shanghai， Zhou Chunhua conquered the judges and audience with her beautiful elegance and won the “Madam of Outstanding Achievement” award and the “elected champion” award in Shanghai， and also won the final championship of the grand competition in Shanghai. In June 2021， she also went on to win the 2020 World Madam global championship. The“World Madam” competition is a series of global public welfare and cultural exchange activities launched by World Madam Foundation. The competition is intended to invite influential married women from the spheres of the business economy， science， technology， culture and other sectors from all over the world， and show off the successful achievements of married women in terms of cultural spirit and through the channels of a fashion show.

In the business world， Zhou Chunhua is a wise entrepreneur， while in her family， she is a capable elder sister， a care-giving mother and an amiable grandmother. She is kind and loving and educates her children well. Her words and deeds have a subtle influence on every member of her large family. Zhou Chunhua has said that women have different types of beauty and different perceptions of life at different stages of life. From child to little girl， from mother to grandmother， the female beauty during each stage is worth seeing and appreciating. When she delivered her award-winning speech， she said that the World Madam competition not only showed the charm of married women worldwide， but also pushed more women to improve their external and internal beauty， and spread the concepts of health， beauty， love and life esthetics. This is what she always wished to do. Zhou Chunhua has advocated for women to achieve independence and self-worth through hard work， and hopes that in the future， more women will be encouraged to love their country， family and environment by engaging in public welfare and charity. Women should chase their dreams together， allowing the flower of beauty to blossom with years of experience.

Zhou Chunhua also loves calligraphy， painting， traveling and architectural design. She always incorporates her architectural findings during her travels into product development. She loves traditional Chinese culture and is keen on the collection and inheritance of works of art such as porcelain （official kiln porcelain of the Yuan， Ming and Qing Dynasties）， calligraphy and painting. She committed to the collection， exhibition and cultural exchange of calligraphy， painting and porcelain and serves as the president of the Shanghai Overseas Chinese Collection Association. She is also an expert collector aiming to pro- tect Chinese culture and civilization. When talking about the Xincheng Groups investment in the cultural sector， Zhou Chunhua explained that the groups wholly-owned Shanghai Chunhua Lily Culture and Art Communication Co.， Ltd. has been committed to the collection， exhibition and cultural exchange of porcelain（official kiln porcelain of the Yuan， Ming and Qing Dynasties）， calligraphy and paintings for many years. The company participated in the Exhibitions on Jizhou kiln porcelain of the Song and Yuan Dynasties which were held by the Shenzhen Museum in 2011. In May 2013， the company participated in the “Overseas Chinese Rare Collection—the first Shanghai Overseas Chinese collection exhibition”， which was sponsored by the Overseas Chinese Affairs Office of Shanghai Municipal Peoples Government and organized by the Shanghai Overseas Chinese Collection Association. In 2014， Rongbaozhai （Shanghai） successfully organized a special auction for the company in the autumn of 2014， entitled Collections of Calligraphy and Paintings of Gaowulou. Among these， the Exhibitions on Jizhou kiln porcelain of the Song and Yuan Dynasties received the best response. Zhou Chunhua plans to hold another exhibition in the first half of 2022.