奥运会徽的含义

重庆工商大学 陈啸威供稿

奥运会徽的含义

重庆工商大学 陈啸威供稿

编者注

奥运会会徽(Emblem of Olympic Games)是一届奥林匹克运动会的奥林匹克徽记，每个会徽都有其独特的文化内涵和精神寄托。在伦敦奥运会即将开幕之际，让我们随着奥运的气息，来感受各个奥运会徽不同的风采吧。

Full of Energy—the emblem of thirtieth London Olympic Games

充满活力——第30届伦敦奥运会会徽

The emblem,using the number of“2012”as the main body,including the Olympic rings and the English word“London”.This design clearlyconvey（传达）the sounds of London—“the London 2012 Olympic Games would be the games of all,the 2012 of all.”The emblem comes in four colors,which are pink,orange,blue and green.Different colors can be used according to the needs of different occasions using emblem.The logo symbolizes the“dynamic,modern and flexible”,reflecting a new,rich and colorful world.In this world,people,especially the young people no longer are in a quiescent state,but work armed with new technology and new media network.

会徽以数字“2012”为主体，包含了奥林匹克五环及英文单词伦敦（London）。这一设计清晰地传达出伦敦的声音——“伦敦2012年奥运会将是所有人的奥运会、所有人的2012”。会徽颜色一共有四种，分别是粉色、橙色、蓝色和绿色，可根据不同场合的需要使用不同颜色的会徽。该会徽象征着“活力、现代与灵活”，反映了一个崭新的、丰富多彩的世界，在这个世界上，人们特别是年轻人不再处于静止状态，而是用新技术和新媒体网络武装起来工作。

Dancing Beijing—the emblem of twenty-ninth Beijing Olympic Games

舞动的北京——第29届北京奥运会会徽

“Dancing Beijing”is the face of the city.It is an image,showing theOriental（东方的）thought and national spirit in Chinese characters.With theinspiration（灵感）of Chinesecalligraphy(书法),it makes the word “jing”of Beijing as a dancing human body,showing the new concept of“New Olympic Games”.The charm of the Chinese charactersmorphology（形态）of“Beijing 2008”Handwritting,concentrates millions of kinds of expressions of Chi-nese people to the Olympic.When people tasteconnotations（内涵）and charmsengraved（镌刻）in Chinese characters,a“new Beijing”is born.

“舞动的北京”是这个城市的面容。它是一种形象，展现着中华汉字所呈现出的东方思想和民族气韵。它借中国书法之灵感，将北京的“京”字演化为舞动的人体，在挥毫间体现“新奥运”的新理念。手书“北京2008”借汉字形态之神韵，将中国人对奥林匹克的千万种表达浓缩于简洁的笔划中。当人们品味镌刻于汉字中博大精深的内涵与韵味时，一个“新北京”就这样诞生了。

Welcome home—the emblem of twenty-eighth Athens Olympic Games欢迎回家——第28届雅典奥运会会徽

Aegean Sea,thecradle(摇篮)ofcivilization（文明）of the ancient Greece,owns a poetic fantasy blue.Humans,the founder of the Olympic Games hand in hand to an olivecorolla(花冠),is in the shape of ancient Athens city.The olive branch,is the symbol of peace andglory（荣耀）,and the symbol of life circle,the sky and the sea.Three simple elements express the theme of“the Origin of Olympic”.

爱琴海，古希腊文明的摇篮，一片充满诗意的梦幻蓝色。……