体育产业新政背景下中国体育产业发展的机遇与挑战

石岩

摘 要：对《国务院关于加快发展体育产业促进体育消费的若干意见》进行了分析解读。阐述了当前我国体育产业发展面临的六大机遇：政策支持是体育产业发展的重要驱动力量;体育消费爆发的临界点已经到达;人口红利和城市化进程壮大了体育产业消费规模;产业结构调整和升级是体育产业发展的催化剂;扩大内需为体育产业发展带来难得机遇;体验经济的到来助推体育产业发展。并指出面临的五大挑战：有效需求与供给不足，市场主体不成熟;群众体育发展滞后;体育产业核心层薄弱;专业经营管理人才缺乏;具体实施任重道远。

关 键 词：体育管理;体育产业;体育消费;中国

中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2014）06-0013-06

Opportunities and challenges faced by sports industry development in China under the

background of new policies launched by the State Council for the sports industry

SHI Yan

（School of Physical Education，Hubei University，Wuhan 430062，China）

Abstract： The author analyzed and interpreted The State Councils Opinions on Speeding up Developing the Sports Industry and Promoting Sports Consumption， expatiated on six opportunities faced by sports industry development in China via a lot of detailed data： policy support is an important driving force for sports industry development; both per capita production value and income increase–the critical point of sports consumption explosion has been reached; demographic dividend and urbanization process have expanded sports industry consumption scale; industrial structure adjustment and upgrade are catalysts for sports industry development; expanding internal needs has brought rare opportunities for sports industry development; the emerging of experience economy has promoted sports industry development. The author also pointed out five challenges to face： effective demand and supply are insufficient， while main market entities are immature; mass sports development lags behind; the core layer of the sports industry is weak; there is a lack of professional operation management talents; specific implementation has a long way to go.

Key words： sports management;sports industry;sports consumption;China

1 国务院对体育产业的最新部署

2014年9月2日李克强总理在国务院常务会议上作出了加快发展体育产业、促进体育消费推动大众健身的部署，紧接着于10月20日，国务院就发布了《国务院关于加快发展体育产业促进体育消费的若干意见》[1]（以下简称《意见》），这是在国家政策层面更为具体的产业指导行动方案。《意见》中用一系列数字，勾勒出未来我国体育产业发展的前景。

5万亿：到2025年，体育产业总规模超过5万亿元，成为推动经济社会持续发展的重要力量。

2平方米，5亿人：到2025年，人均体育场地面积达到2平方米，经常参加体育锻炼的人数达到5亿，体育公共服务基本覆盖全民。

100%：新建社区体育设施覆盖率达到100%。在乡镇、行政村实现公共体育健身设施100%全覆盖。……