依波路:浪漫160年

2016-06-01 12:19
空中之家 2016年5期
关键词:底盖年龄层尔斯

依波路:浪漫160年

EARNEST BOREL 160 YEARS OF LOVE AND ROMANCE

The 160th Anniversary Jules Borel Automatic Collection (Limited Edition)

“160th ANNIVERSARY”printed on the surface and engraved on the back表面和表底特有“160th Anniversary”纪念字样

The etched pattern of Ernest Borel factory in Switzerland on the seethrough back透视底盖蚀刻依波路瑞士制表厂房图案

N: Nihao

E: Earnest Borel

Su Da, CEO of Earnest Borel in Asia Pacific District苏大,依波路亚太区行政总监

N: How will Ernest Borel celebrate its 160th anniversary?

E: For 160 years, due to the mechanical aesthetics with focus on romance and precision, Ernest Borel has been honoured as the “Model of Swiss Couple Watches.” To celebrate and remember this glittering moment, Ernest Borel has launched the 160th Anniversary Jules Borel Automatic Collection series, which fully embodies our watchmaking achievements and the brand’s core value - “Romantic Moments Last a Lifetime”. Jules Borel Automatic Collection conveys a sincere admiration for the brand’s excellent watchmaking craftsmanship as their precision is the same as those Swiss watchmaking experts, responding at the same time with a tacit understanding without the need for traveling all over the world.

N: How would you describe your average consumer?

E: The price range of Earnest Borel watches vary widely, so we have all different age groups as customers. However, we have noticed that our average consumers are tending to be younger.

N:依波路如何纪念创始160周年?

E : 160年以来,依波路表凭借浪漫与精密并举的机械美学,在业界获得了“瑞士情侣表典范”的美誉。为了纪念这荣耀的时刻,依波路推出了“160周年祖尔斯自动系列”纪念腕表,展现了依波路的制表成就和“浪漫时刻·因爱永恒”的品牌精髓。依波路祖尔斯自动系列18K玫瑰金腕表的出现是一个虔诚的献礼,不仅旨在纪念依波路品牌创始人Jules Borel先生,还致意了老一辈钟表业者对时代文明的推动和贡献。

N:依波路在过去一年里的主要消费群体是什么?

E: 依波路的价位跨度比较大,因此我们各个年龄层的消费者都有。然而,近几年我们确实看到了年轻化的趋势。

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