大健康时代背景下六堡茶产业转型和创新发展模式研究

马士成+尹德明++梁玉川

摘 要：在国家新常态经济整体环境和大健康产业市场兴起背景下，该文分析研究六堡茶产业当前的形势和发展态势，立足山区原生态优势，深入挖掘文化底蕴，整合集聚要素资源，把六堡茶叶经济打造成为新常态下支撑大健康产业发展的重要增长极，出现多种可借鉴的典型创新案例。抢抓大健康机遇，优化资源配置，培育百亿六堡茶产业；加强供给侧结构性改革，致力于认证和标准的六堡茶质量保证体系建设；顺应市场发展趋势，带头重塑六堡茶历史的辉煌；溯源六堡茶原生态产地优势和深厚文化底蕴，实现产镇结合、文旅结合发展；遵循山地经济发展规律，多元展示六堡茶文化内涵；搭建茶业博览会交流平台，“互联网+”助推茶叶电商经营与信息化社会服务。从而实现山区茶经济、文化内涵与特色生态城镇建设有机融合在一起，既富民又强市，取得显著的成效，为山区茶业结构调整、产业转型升级发展具有很好的借鉴和指导意义。

关键词：大健康时代；六堡茶；产业转型；创新发展模式

中图分類号 S572 文献标识码 A 文章编号 1007-7731（2017）09-0015-06

Abstract：Under the background of the national new normal economy and the rapidly developing large health industry，Wuzhou government department，Liupao tea companies and reseach experts detailedly analysed the current situation and future development trend of Liupao tea economy，and proposed the viewpoint that Liupao tea economy has created an important growth pole to support the development of large health industry under the new national normal economy based on the original ecological advantages，the cultural heritage exploration，key element resources integration. Moreover，it emerged a variety of typical models for reference. The resource distribution was optimized in order to cultivate a billion yuan industry of Liupao tea in the big health opportunities. The structural reform of supply-side and construction of Liupao tea quality assurance system were strengthened on the base of certification and standards. The tea industry was led to reshape the glorious history following the development trends of the market economy. Both the combination of production and town and the combination culture and tourism were traced to the origin of the original ecological advantages and profound cultural heritage. Multi cultural characteristics of the traditional liupao tea processing were showed in the law of economic development in a mountainous area. Tea expo exchange platform was held and “Internet plus” was used to promote the electronic business management of tea and social information service. It have achieved remarkable results that tea economy organically combined with cultural feature and characteristics of ecological town construction，which were both wealthy and strong town.in the study，it was a good reference and guidance for the development of tea industry structure reform and industrial transformation and upgrading in the mountainous area.

Key words：Big health industry；Liupao tea；Transformation development way；Innovation development model

六堡茶是广西具有1500a历史传统黑茶，有着深厚的文化积淀。依托高海拔、低纬度、光照足、温差大、气候湿润、水质优良、无污染等独特的自然环境条件，造就六堡茶“红、浓、陈、醇”品质特性及特殊保健养生功效，深受广大消费者的认同和喜爱[1]。六堡茶是中国生态原产地知名品牌，获得国家地理标志保护。……