基于PPT战略的寿县旅游扶贫模式研究

2018-01-28 11:26:10吴昊李淑侠
中小企业管理与科技·中旬刊 2018年11期

吴昊 李淑侠

【摘 要】随着当前社会的发展,旅游逐渐成为人们心中休闲娱乐放松的最佳选择,因此旅游扶贫的作用和意义显得尤为重要。一些拥有优质旅游资源的贫困地区得到国家和地方财力和人力的支持,开始规划各种旅游项目的开发,以促进当地经济发展,尽快摆脱贫困。论文以淮南寿县为研究对象,以PPT战略为指导,构建寿县旅游扶贫模式,并梳理出寿县旅游扶贫的保障机制,更好地促进寿县旅游行业的发展,拉动寿县经济的发展。

【Abstract】With the development of the current society, tourism has gradually become the best choice for leisure and entertainment relaxation in people's mind, so the role and significance of tourism poverty alleviation is becoming particularly important. Some poor areas with high-quality tourism resources have been supported by national and local financial and human sources, they have begun to plan the development of various tourism projects, so as to promote the local economic development and get rid of poverty as soon as possible. This paper takes Shou County of Huainan as the research object, takes the PPT strategy as the guidance, constructs the tourism poverty alleviation mode of Shou County, and combs out thetourism poverty alleviation safeguard mechanism of Shou County, so as to better promote the development of tourism industry and economy of Shou County.

【關键词】PPT战略;筹资渠道;旅游扶贫

【Keywords】 PPT strategy; financing channel; tourism poverty alleviation

【中图分类号】F323 【文献标志码】A 【文章编号】1673-1069(2018)11-0037-02

1 寿县旅游扶贫的状况

1.1 寿县简介

寿县,也被称为称寿州和寿春。淮南辖县,坐落于安徽省中游,淮河中游,东边靠近长丰县,北边与淮南市、凤台县相邻,西边紧靠霍邱县,南边靠近与六安市、肥西县。全县总面积2900多平方公里,耕地面积有170多万亩,20多个乡、人口达到130万。寿县是历史文化名城,全国先进文化先进县,全国文明先进县,也是中国书法之都[1]。丰富的文化资源和独特的旅游方式具有文化旅游发展一体化的内在条件和独特优势。

1.2 寿县旅游扶贫的发展现状

寿县已有三千年的悠久历史,沉淀了深厚的文化资源和历史渊源。本来寿县的旅游业应该发展的是极其好的,然而事实上并没有达到和发挥出寿县的旅游优势。现在寿县的旅游还属于前期,旅游设施不健全,知名度和曝光率也是很低。风景名胜区也都没有建设相对应的配套设施,比如餐馆、旅馆、特产以及工艺品和纪念品。……

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