汽车营销技能大赛对职业教育课程改革与职业引领分析

党改慧

摘 要：高职院校侧重于人才技术技能的培养，相对本科院校而言，高职院校的学生理论知识基础薄弱，学习积极性较低，对理论知识的学习与理解存在一定的难度。高职院校汽车营销专业推进项目式教学方式，利用技能大赛检验学生的技术技能，具有较强的实践性和科学性。随着时代的变革，教育的内容与方式也在不断的完善，院校通过在技能创新的引领中，逐渐形成新思路，给教学体系建设带来新的内容，为职业院校的教学提供一个明确的教育方向，有效地推动了职业教育的课程改革与职业引领，让教学体系与当前社会人才需求更加紧密的衔接起来，提升学生的就业率，为企业的发展注入新鲜活力。

关键字：技能大赛；课程改革；体系完善；创新推进；职业引领

中图分类号：G30 文献标识码：B 文章编号：1671-7988（2018）17-317-02

Abstract： Focused on the cultivation of the talent skills in higher vocational colleges， relative to the undergraduate colleges， vocational college students' knowledge base is weak， low learning enthusiasm， the learning and understanding of theoretical knowledge has certain difficulty. The automobile marketing major of higher vocational colleges promotes the project-based teaching method and USES the skill competition to test students' learning status， which has strong practicality and scientific nature. As the change of The Times， education contents and methods have been perfect， colleges and universities by leading skills in innovation， gradually formed a new train of thought， to bring new content， teaching system construction as the teaching of vocational colleges provide a clear direction of education， effectively promote the vocational education curriculum reform and the professional leading， let the teaching system and the current social demand closer together. To improve the employment rate of students and inject fresh vitality into the development of enterprises.

Keywords： Skills competition； curriculum reform； system improvement； innovation promotion； career leadership

CLC NO.： G30 Document Code： B Article ID： 1671-7988（2018）17-317-02

引言

汽車营销技能大赛项目，通过近年的多次成功举办，按照赛项的规程和内容，即汽车营销专业学生核心能力的培养，逐渐形成了以赛项内容为主的核心能力的培养，以赛项内容为核心项目的项目化教学模式，项目化教学的实施是指导教师与学生相互探讨，完成一个完整的项目，并在项目的建设过程中进行相关理论与技巧结合，属于行为导向的教学形式。具有较强的实践性、发展性、自主性与综合性、开放性优点。现在已经在许多职业院校开展推广。随着汽车行业的快速发展，高职院校的汽车营销专业逐渐形……