AI cameras can guess shopper's personal information

甘肃陇南市武都区两水中学 陈喜娟

面部识别技术正越来越多地被应用于各个领域。现在，一种被称为面部检测的技术正在进入一个新的领域：广告业务。面部识别技术是用来识别特定个体的，而面部检测系统的目的是检测个人的存在，并试图预测有关个人的一些信息。在美国，目前这种系统正在一些商店进行测试。

主题意义 体会科技改变生活的真谛 体裁 说明文文章词数397 新颖度 ★★★★★ 建议用时8′

Facial recognition technology is increasingly being used today in many places in the United States and overseas.Such systems use machine-learning tools to scan faces in an attempt to recognize particular individuals．

Many police agencies across the world have long used facial recognition technology to search for and help catch criminals.The technology has also been used at some US airports to help confirm the identity of passengers.It is also used to unlock phones or other electronic devices，and in some cases，even cars.Some robots use facial recognition to recognize the people they are communicating with．

Now，a similar technology—known as facial detection—is entering a new field：the business of advertising.Facial recognition technology is meant to identify a specific individual.Facial detection systems aim to detect the presence of a person and try to predict some facts about him or her.In the United States，such systems are currently being tested in a small number of stores．

Businesses use cameras set up inside the stores or public area.The cameras scan the faces of individuals and predict their age and sex.Some systems are also designed to judge a person's emotions.That information can then be used to target people with real-time advertisements on video screens during their visit to the store．

One facial detection system，developed by a company called Mood Media，aims to judge a person's “happiness”or “fear”level.Businesses could use such information to get real-time reactions from people as they look at products or video ads in the store.Such a system could also be used as part of a company's efforts to test the popularity of specific products．

Another company，Cineplex Digital Media，showed off a camera-powered system designed for use in retail businesses，on the street or at bus stops.The company says its product can detect things like whether someone is wearing eyeglasses or has facial hair.That information could then be used to target those people with ads for new glasses or shaving equipment．

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyer's experience by drawing attention to products they might like or by offering them special deals．

Reading Check

1.What does the second paragraph mainly tell us?

A.The use of facial recognition technology．

B.The origin of facial recognition technology.

C.The advantages of facial recognition technology．

D.The process of using facial recognition technology.

2.What can the facial detection system developed by Mood Media do?

A.Recognize whether a person's hair is real．

B.Test the popularity of facial detection system．

C.Detect whether someone is wearing eyeglasses．

D.Judge how a person reacts to the products or video ads．

Language Study

Ⅰ.Important vocabulary in the text

1.recognition n.识别；辨认

2.individual n.个人

3.confirm v.确认

4.similar adj.相似的

5.detection n.探测

6.reaction n.反应

7.popularity n.受欢迎；普及

8.privacy n.隐私；私密

9.criticize v.批评

Ⅱ.Difficult sentence

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyer's experience by drawing attention to products they might like or by offering them special deals.一些隐私保护组织批评了这种面部检测系统的使用，而该技术的支持者表示，该技术可以通过吸引人们对他们可能喜欢的产品的关注，或者通过提供特惠来改善买家的体验。

【点石成金】本句总体上是while引导的并列句。Some privacy groups have criticized...是第一个分句，supporters of the technology say...是第二个分句，it could improve...是宾语从句，they might like是限制性定语从句。

主题应用·语库构建

Ⅰ.热词积累

1.常用名词

computer n.电脑

blog n.博客

database n.数据库

standard n.标准

function n.功能

Internet n.网络

advantage n.优点

research n.研究；调查

challenge n.挑战

website n.网站

breakthrough n.突破

revolution n.革命

process n.过程

technology n.技术

convenience n.方便

experiment n.实验

software n.软件

2.常用形容词

fundamental adj.根本的

potential adj.潜在的

electronic adj.电子的

hopeful adj.抱有希望的

intelligent adj.聪明的；智能的

accessible adj.可接近的；易相处的

digital adj.数码的

available adj.可获得的

mobile adj.可移动的

modern adj.现代的

scientific adj.科学的

artificial adj.人造的

automatic adj.自动的

standard adj.标准的

3.常用动词

transform v.使改观

simplify v.使简化

update v.更新

replace v.取代

challenge v.向（某人）挑战

demand v.强烈要求

predict v.预言；预报

improve v.提高

explore v.探索

acquire v.获得

click v.点击

download v.下载

provide v.提供

support v.支持；赞助

4.常用短语

in the field of science 在科学领域

with the development of... 随着……的发展

improve the quality of life 提高生活质量

surf the Internet 上网

be exposed to... 接触……；暴露于……

make scientific breakthroughs 取得科学突破

modern technology 现代科技

high-tech products 高科技产品

make full use of 充分利