On the Exploration of Interaction Design in Display Design

任梅

Abstract：with the vigorous development of various social undertakings， the exhibition space design is becoming more and more mature， and it has a new breakthrough in the expression form. The word “interactive design” has been widely concerned by all walks of life. In the rapid development of economic era， interactive design is of great significance for display space design. It injects new blood into it and becomes an indispensable part of exploring new ways of space display design. Space design pays attention to “people-oriented”， and adds experience and interaction to the principle of display space design， so interactive experience display design can win more and more peoples favor.

Key words：interactive design; exhibition design; application

Interactive design refers to a system in which the author of a product communicates with the product or the service related to the product. The purpose of interaction design is to let users get experience， and then win their favor from the good experience. A good design work needs to meet three conditions at the same time， one is to meet the needs of users， the other is to meet the actual situation of users， and the third is to enable users to always maintain physical and mental pleasure in the use process. Generally speaking， interaction design is the behavior of interaction between external conditions， display system and display equipment. The appearance setting of this behavior is the core content of interaction design. It is different from the old design discipline. The old design discipline focuses on the form of expression. With the development of society， the connotation and content of design gradually attract the publics attention. In the new media era， the first thing interactive design should do is to describe the appearance and characteristics of things， and then use the most effective way to convey. Interactive design involves a wide range， unique design methods， and solid practical foundation. It sums up and draws on the technology and theory of traditional design and engineering subjects， laying a solid foundation for its own growth.

At present， with the continuous development of society， display design has gradually become a systematic and complete design subject， which has been widely concerned by people. Art comes from life， and display design is derived from social life. Therefore， display design shoulders the responsibility of spreading history， society and culture. In recent years， with the rapid development of economy， peoples consumption level has been significantly improved. At the same time， the exhibition design industry is also developing， and the exhibition industry is accepted by more and more people. However， with the improvement of peoples quality of life， the traditional exhibition form can not meet the needs of consumers. The exhibition design industry and visitors show an unbalanced trend， and the traditional exhibition form also gradually reveals its own limitations.

In recent years， the exhibition industry has gradually integrated high-tech and interactive technology， which has injected new vitality into the exhibition industry. The design concept of the exhibition industry has been gradually updated. In the new era and new media era， display design is the bridge between people and exhibition， while interactive design is the link between people and exhibition. In the new era of exhibition design concept， the relationship between visitors， display items and display environment is more prominent. Under this design concept， the exhibition designed highlights the importance of visitors， consolidates the main position of visitors， strengthens the interaction between visitors and exhibition， and makes the interaction and experience between visitors and exhibits become a part of the exhibition.

Experiential interaction is based on the concept， highlighting the relationship between the form characteristics of exhibits and the space environment， emphasizing the hidden meaning of exhibits， exhibition space and people， analyzing their internal relations， and making a reasonable transformation of the relationship between them， so as to achieve a harmonious coexistence of people， people and things， people and environment， so that visitors can be with the exhibition space To communicate and get some inspiration from it， to arouse the thinking of visitors and stimulate their attitude towards life. From the simple exhibition to the interaction and exchange between people and exhibits， space environment， and the real self-concept， spirit and thought buried in the heart.

Nowadays， space design has begun to change the form of artificial and mechanical， and gradually move towards intelligence. The computer technology used in intelligent space design can manage information more quickly. Therefore， the development prospect of interactive design is bright. Of course， when we discuss the future development prospect of interactive technology， we should also think about the impact it brings. The unmanned mode can reduce the shortage of personnel The disadvantages brought by it make the link of display design more humanized and concise. But the intelligent interactive space also has disadvantages. It makes the display link reduce the opportunity of communication between people， and thus become the communication between visitors and interactive programs. Therefore， the development prospect of interactive design of display design is not only bright but also tortuous， and we need to continue to explore.

（作者單位：齐鲁工业大学（山东省科学院）艺术设计学院）