大数据技术在广播电视监测中的应用方法

刘钊

【摘要】随着新的经济形势的到来，中国的经济得到了长远发展。在此背景下，人们对物质生活和精神生活的要求逐渐提高，电视节目的创新和电视行业的革新成为了亟需解决的问题。基于此种情况，合理有效地进行广播电视的监测就显得尤为重要，大数据技术的应用被提上日程。在大数据技术应用下的广播电视监测过程中，相关技术的应用使得广播电视的监测流程得以优化，监测的效率得到提升;并且，由于大数据技术的存在，使得广播电视的内容更加的丰富充实，广播电视的监测体系更加的规范和完善，进而使得广播电视行业的发展能够在贴合实际、紧靠现实的基础上，顺应时代的发展趋势。本文在此就广播电视监测过程中大数据技术的应用展开以下探讨。

【关键词】大数据技术;广播电视;监测;应用方法

中图分类号：TN94                 文献标识码：A               文章编号：1673-0348（2020）011-127-03

Application of big data technology in radio and

television monitoring

Liu Zhao

（radio and television monitoring center of Gansu Radio and Television Bureau， Lanzhou， Gansu 730000）

Abstract： with the arrival of the new economic situation， China's economy has achieved long-term development. In this context， people's requirements for material life and spiritual life are gradually increasing， and the innovation of TV programs and TV industry has become an urgent problem to be solved. Based on this situation， it is particularly important to monitor the radio and television reasonably and effectively， and the application of big data technology is put on the agenda. In the process of broadcasting and television monitoring under the application of big data technology， the application of related technologies makes the monitoring process of broadcasting and television optimized， and the efficiency of monitoring improved; moreover， because of the existence of big data technology， the content of broadcasting and television becomes richer and more substantial，  system of broadcasting and television becomes more standardized and perfect， so that the development of broadcasting and television industry can It is enough to conform to the reality and the development trend of the times. This paper discusses the application of big data technology in the process of radio and television monitoring.

Key words： big data technology， radio and television， monitoring， application methods

現如今，信息化技术和互联网技术由于其自身的特点和优势，在其发展过程中愈发的受到国家的重视和社会的关注，并且在国家支持和社会推崇的基础上，信息化技术被更为广泛地应用到了人们的生活之中，不仅为人们日常的工作和生活带来了便利，还对国家和谐社会的构建带来了非常积极的现实效益。与此同时，传统模式下的广播电视监测技术和监测流程已经逐渐不适应现代化建设的要求，甚至成为了国家进行现代化建设的阻碍，这不仅为广播电视行业的发展带了极为不利的影响，还严重制约了相关行业的发展和进步。……