新媒体时代有效监管广播电视节目的策略分析

张爱霞

【摘要】随着时代的进步和发展，广播电视文化事业已经是一种文化生产力存在于整个社会生产力之中，它不仅仅代表着我们国家社会主义主流文化，还代表着我国媒体事业发展的潮流。在新媒体时代下，广播电视节目作为广播电视事业的重要组成部分，对于广大的受众有着一定的影响力和引导力。加强广播电视节目的监管对于我国广播电视文化事业的进步和发展有着非常重要的战略意义和现实意义。本文将通过对新媒体时代电视广播电视节目的监管内容进行简要的阐述，并分析了广播电视节目家监管的重要性，最后提出几点有效监管广播电视节目的建议。

【关键词】新媒体时代;有效监管;广播电视节目;策略分析

中图分类号：TN22                 文献标识码：A               文章编号：1673-0348（2020）011-127-03

An analysis of the effective supervision of radio and television programs in the new media era

Zhang Aixia

（Xinjiang Radio and television station， Urumqi， Xinjiang 830044）

Abstract： with the progress and development of the times， radio and television cultural cause has been a kind of cultural productivity existing in the whole social productivity. It not only represents the mainstream socialist culture of our country， but also represents the trend of the development of media cause in our country. In the era of new media， as an important part of radio and television， radio and television programs have a certain influence and guidance for the vast audience. It is of great strategic and practical significance to strengthen the supervision of radio and television programs for the progress and development of China's Radio and television cultural undertakings. In this paper， through the new media era of television broadcast and television program supervision content briefly described， and analyzed the importance of the supervision of radio and television program， finally put forward some effective supervision of radio and television program suggestions.

Key words： new media era; effective supervision; radio and television programs; strategy analysis

信息技术的不断创新和进步，使得新媒体时代正式进入人们的日常生活和工作当中，媒介之间融合的脚步也随之加快。人手一部社交工具的普遍现象使人们获取信息的内容和方式变得十分丰富，节目变得多样化，这给传统的广播电视节目的监管方式带来了巨大的挑战，但是另一方面互联网技术的发展也带给了有效监管广播电视节目的方式带来了创新的思路。有效监管广播电视节目往往对于电视节目的传播有着重要的影响。在经济文化全球化的形势下，广播电视监测监管工作显得尤为重要，其有效的监管关乎广播电视行业的未来发展的走向。……