第三届中国—东盟工业设计与创新论坛到来，工业城柳州再寻突破

许俊豪

“改革开放后，中国在世界500强企业的占比逐年上升，到了2019年达到129家，其中新上榜的中国公司有13家，超过一半。对于中国来说，这里面有两个问题，一个问题是大，而不是强;另一个问题是顶尖的制造业和高技术企业占比很少。”中国贸促会机械行业分会会长孙喜田在2020年9月的一场论坛中提出，中国提出的经济转型升级战略，特别是制造业的转型升级，不仅是中国自身的需要，更是人类命运共同体的需要。

转型升级，是对中国各地所出的“考题”。对广西柳州市这样的传统工业城市来说，这道题“分值”更大，为经济发展带来的增效更强。而机制化举办的中国—东盟工业设计与创新论坛系列活动，正是柳州市以工业设计为突破口，努力应对这道题的答案之一。

中国—东盟工业设计与创新论坛开局响亮

2018年，第一届中国—东盟工业设计与创新国际论坛举办，开启了广西柳州市决心从制造迈向智造、为城市发展注入新动能的新征程，同时也标志着柳州市积极融入广西的开放发展格局，面向东盟扩大“一带一路”合作。

那一年，首次举办的中国—东盟工业设计与创新论坛就吸引了来自日本的建筑与工业设计师黑川雅之，英特尔创意总监、前苹果产品工程师Kapil Kane，著名建筑设计师David Picazo，洛可可创新设计集团董事长贾伟等国内外设计专家，共同探讨了以创新设计为企业赋能，为工业升级注入“智造”基因，焕发传统工业城市新活力等话题。

此外，时任印尼创意经济产业局国际市场销售部部长博尼·布吉安多、时任泰王国财政部副部长娜丽蒙·平育辛瓦等东盟国家政府领导也亲临论坛，分享了东盟国家对经济创新的重视和需求，以及对与中国设计力量合作的期盼。在这届论坛上，中国与东盟代表签署了《“一带一路”工业设计与创新发展联合备忘录》，达成了建立“中国—东盟城市可持续设计协作平台”的合作共识。

基于中国—东盟的双边需求，中国—东盟工业设计与创新论坛影响力逐渐扩大。2019年举办的第二届论坛上，更多来自中国和东盟国家的政商界嘉宾出席，围绕工业设计与创新探讨中国—东盟合作的新机遇。

泰国科技部国家创新局局长班叻·猜拉达纳博士说：“创新的本质是复杂多样的。我认为，一个国家不能独自主导创新生态系统的演变。正因为如此，双边或多边伙伴关系平台的兴起，有助于培育和加速创新合作。”

新加坡前政务部长曾士生也表示，新加坡愿意与东盟其他国家合作，孵化与投入研发与创新项目，开拓市场，达到互惠互利;新加坡也愿意作为中介，促进中国与东盟国家与企业间研发与创新方面的合作。

在强烈的合作共识之下，第二届论坛也产生了务实合作成果。LKK洛可可创新设计集团与泰国皇家园林房地产公司、泰国国立法政大学等东盟企业和院校签订合作协议，以借助中国—东盟工业设计与创新论坛，在广西设立合作机构、定期开展创新设计交流活动、推动中国企业落地东盟等，为中国与东盟工业设计与创新合作添砖加瓦。

第三届论坛再续精彩和升级

2020年无疑是特殊的一年。持续至今的新冠肺炎疫情，影响了全球经贸形势。东盟与中国的贸易逆势上扬，并成为中国的第一大贸易伙伴。不少专家认为，在未来，中国—东盟合作的潜力和活力还将继续释放和显现出来，深化各领域合作仍然是中国与东盟双方应对多种挑战、促进经济社会发展的共同需求。

在此背景下，第三屆中国—东盟工业设计与创新论坛将于11月18日举办。本届论坛以“智绘工业蓝景，振兴现代制造”为主题，邀请中国—东盟中心以及马来西亚、泰国、新加坡等东盟国家嘉宾，通过线上线下结合的方式，进行主旨演讲和交流研讨，为柳州发展现代“智造”以及中国—东盟工业设计与创新建言献策。

不同于往届的是，第三届论坛在多个方面寻求突破和扩大影响力。

今年在论坛的框架下，柳州市还举办第一届“金紫荆杯”中国—东盟工业设计大赛。这一大赛以“设计赋能·智创出行新模式”为主题，邀请中国—东盟区域内的设计企业、机构、院校、个人等进行切磋交流，积极营造关注工业设计产业发展的社会氛围，吸纳工业设计人才。在论坛开幕当天，将举办大赛颁奖活动。

尤值一提的是，上汽通用五菱、东风柳汽、广西沪桂集团有限责任公司三家柳州市本地企业还结合自身需求，为大赛出具了企业命题，既增加了论坛系列活动对中国和东盟设计界的吸引力，也切实做到了为产业和企业发展“赋能”。

目前，中国工业设计协会和深圳市工业设计行业协会已受邀成为本届论坛的支持单位和协办单位。此外，新加坡国立大学、清华大学美术学院、湖南大学、河南科技大学等院校也都有望参与论坛。论坛主办方表示，将努力把论坛系列活动办成推动产、学、研、用相结合的国际化平台。

尽管受到了疫情的影响，但基于中国—东盟合作的强劲动力，以及柳州市推动工业设计产业发展的决心，可以预见的是，第三届中国—东盟工业设计与创新论坛无论是内容，还是吸引的人才资源、关注度等，亦或是论坛的预期成效，都将在前两届论坛的基础上更上一层楼。再续精彩的第三届中国—东盟工业设计与创新论坛，值得期待！

“After the reform and opening-up， the proportion of Chinese companies in the worlds top 500 companies has increased year by year， reaching 129 in 2019， of which 13 were newly listed Chinese companies. However， there are two major problems. One is that Chinese companies have weak competitiveness although they occupy a large scale of the total， the other is that top manufacturing and high-tech companies only account for a small proportion，” said Sun Xitian， Chairman of China Council for the Promotion of International Trade Machinery Sub-Council， in a forum in September 2020. The economic transformation and upgrading strategy proposed by China， especially in the manufacturing industry，  is not only the needs of China， but also the needs of the community with a shared future for mankind.

Transformation and upgrading are challenges for all parts of China. And there are high hopes for the traditional industrial city Liuzhou， Guangxi. Therefore， holding the institutionalized China-ASEAN Industrial Design & Innovation Forum （CAIDIF） and series activities， and taking industrial design as a breakthrough are exactly the answers for Liuzhou.

CAIDIF made its debut with brilliant results

The 1st CAIDIF was held in 2018， embarking on a new journey of Liuzhous determination to move from traditional manufacturing to smart manufacturing and inject new momentum into urban development. It also marks a new phase that Liuzhou actively integrates into Guangxis opening-up development pattern， expanding the Belt and Road cooperation towards ASEAN.

In that year， the 1st CAIDIF attracted many domestic and foreign design experts， including Japanese architectural and industrial designer Masayuki Kurokawa， Intels creative director and former Apple product engineer Kapil Kane， famous architect David Picazo， and President of LKK Innovation Design Group Jia Wei. They jointly discussed several topics on empowering enterprises with innovative design， injecting “smart manufacturing” genes into industrial upgrading， and revitalizing traditional industrial cities.

In addition， Mr. Boni Pudjianto， then Director of International Marketing of Indonesia Agency Creative Economy， and Prof. Dr. Narumon Saardchom， then Assistant Minister of Finance of the Kingdom of Thailand and other government leaders of ASEAN countries also attended the forum. They shared the ASEAN countries demand and emphasis on economic innovation， as well as their expectations for cooperation with Chinese design forces. At this forum， representatives of China and ASEAN also signed Joint Memorandum on the Belt and Road Industrial Design and Innovation Development， and reached a cooperation consensus on the establishment of the “China-ASEAN Urban Sustainable Design Collaboration Platform”.

Based on China-ASEAN bilateral needs， the influence of CAIDIF has gradually expanded. At the 2nd forum held in 2019， more political and business guests from China and ASEAN countries attended the forum and discussed new opportunities for China-ASEAN cooperation around industrial design and innovation.

Dr. Pun-Arj Chairatana， Director of the National Innovation Agency of the Ministry of Science and Technology of Thailand， said， “The nature of innovation is complex and diverse. I believe that a country cannot alone dominate the evolution of the innovation ecosystem. Because of this， the rise of bilateral or multilateral partnership platforms can help foster and accelerate innovation cooperation.”

The Former Chief Minister of Singapore Chan Soo Sen also stated that Singapore is willing to cooperate with ASEAN to incubate and invest in R&D and innovation projects， and expand the market to achieve mutual benefit.Singapore is also willing to act as an intermediary to promote cooperation in R&D and innovation between China and ASEAN countries and their enterprises.

Under the strong cooperation consensus， the 2nd forum also produced practical cooperation results. LKK Innovation Design Group has signed cooperation agreements with the Emperor House Co.， Ltd  of Thailand， Thammasat University and other ASEAN enterprises and colleges. At the same time， with the help of China ASEAN Industrial Design & Innovation Forum， LKK has established cooperation institutions in Guangxi to regularly carry out exchange activities of innovative design and promote Chinese enterprises to settle in ASEAN， which contributed to the cooperation between China and ASEAN in industrial design and innovation.

The 3rd Forum will continue to be brilliant and upgraded

2020 is undoubtedly a special year. The ongoing COVID-19 epidemic has changed the global economic and trade landscape. When the economic and trade cooperation between Europe， the United States and other countries with China was weakened by negative factors， the trade between ASEAN and China rose against the trend and ASEAN became Chinas largest trading partner. Many experts believe that in the future， the potential and vitality of China-ASEAN cooperation will continue to be released and revealed and deepening cooperation in various fields is still the common demand of China and ASEAN in coping with all kinds of challenges and promoting economic and social development.

In this context， the 3rd CAIDIF will be held on November 18， 2020. This forum， themed with “Draw an Intelligent Industrial Blueprint， Revitalize Modern Manufacturing Industry”， will continue to invite guests from China-ASEAN Center and ASEAN countries such as Malaysia， Thailand， Singapore， etc. to conduct keynote speeches and exchange through online and offline and provide suggestions for the development of modern Smart Manufacturing in Liuzhou and China-ASEAN industrial design and innovation.

Different from previous sessions， the 3rd Forum will seek breakthroughs and expand its influence in many aspects.

Under the framework of the forum this year， Liuzhou will also host the 1st “Golden Bauhinia Cup” of China-ASEAN Industrial Design Competition， themed with “Design Empowering New Intelligent Travel Models”. It will invite design companies， institutions， colleges， and individuals in the China-ASEAN region to attend and exchange views and ideas for actively creating a social atmosphere that focuses on the development of the industrial design industry， so as to attract people with talent in industrial design. In addition， the competition awards event will be held on the forum.

It is worth mentioning that three Liuzhou local enterprises of SAIC-GM-Wuling Automobile Company， Dongfeng Liuzhou Auto Co.， Ltd. and Guangxi Hugui Food Group Co.， Ltd.  issued enterprise proposition for the competition in combination with their own needs， which will not only increase the attraction of forum series activities to the design circles of China and ASEAN， but also will truly empower the development of industries and enterprises.

In addition， China Industrial Design Association and Shenzhen Industrial Design Profession Association have been invited to be the supporting units and co-organizers of this forum. At the same time， according to the forum organizer， this forum will also strive to invite the National University of Singapore， Academy of Art & Design， Tsinghua University， Hunan University， Henan University of Science and Technology to participate in the forum. The organizers of the forum said that they will strive to make series of activities related to the forum international platforms that promotes the integration of industry， academia， research and application .

Despite the impact of the epidemic， based on the strong momentum of China-ASEAN cooperation and Liuzhous determination to promote the development of the industrial design industry， it is foreseeable that the 3rd Forum will be improved based on the previous two forums， not only in the activities， but also the human resources and attention it attracts， as well as the expected results of the forum. The renewed 3rd China-ASEAN Industrial Design & Innovation Forum is well worth looking forward to！