2022年全球展览面积预计恢复至2019年的78%

近日，AMR咨詢公司发布的第十二版全球展览报告预测，受新冠疫情为主的因素影响，2020年全球展览行业总收入预计同比减少199亿美元，降幅达到69%。2020年，全球所有会展市场都受到疫情冲击，但程度哥各不相同。受损最小的很可能是中国，全年展会收入相比2019年下降50%，而受损最严重的当属越南（下降94%）和新加坡（93%）。

报告指出，由于疫情多变，各展览市场复苏速度也各不相同，因此报告未对2021年展览市场态势进行预测。预计到2022年，中国作为复苏较快的市场，展览总面积将恢复至2019年的86%；英国、美国和墨西哥预计恢复至80%；德国预计恢复至79%；全球展览总面积将恢复至78%。

Global exhibitions market to rebound to 78% of its 2019 size by 2022

The primary driver of revenue loss in 2020 is reduced volume sales. In many major markets， this has led to more than a 90% reduction in NSM sold in Q2 and Q3， states the 12th edition of Globex – the global exhibition organising market： assessment and outlook to 2022 – released by AMR International.

Whilst all exhibition markets will suffer a major hit in 2020 as a result of COVID-19， the decline will vary between markets. The least negatively impacted market is likely to be China， with 2020 exhibitions revenues 50% down compared with 2019， whereas the most negatively impacted are forecast to be Vietnam and Singapore （94% and 93% down from 2019 respectively）. China is expected to rebound the most， reaching 86% of its relative 2019 size by 2022； UK， US and Mexican exhibition markets are projected to rebound to c.80% of their 2019 size by 2022 and Germany will rebound to 79% of its 2019 size by 2022.