历史文物文创包装设计研究

摘要：以历史文物为研究题材，包装设计辅助文化创意产品出现在消费者的视野内，顺应当下文创产业的发展趋势。通过研究历史文物文创包装设计，为历史文物的文化创意产品设计一脉相承，让包装设计成为消费者接触到文创产品前的一道亮丽风景线，为历史文物注入生机与活力。山西省博物院历史文物馆藏丰富，传承着悠久的历史文化，其文创产品开发趋势良好。文化创意产品的包装设计研究是促进历史文物的传承与推广，通过研究进而打造优质的包装设计，从历史文物的视觉元素在包装设计中的研究价值、历史文物文创包装的图形再设计、历史文物文创包装的色彩设计、历史文物文创包装的盒型结构设计四个方面进行详细阐述。

关键词：历史文物；文化创意；山西省博物院；包装设计

中图分类号：TB482；J51 文献标识码：A 文章编号：1400 （2021） 10-0088-04

Research On Packaging Design of Cultural and Creative Works of Historical Relics

——Taking Shanxi Museum as An Example

YANG jie（Shanxi Technology and Business College， Taiyuan 030000， China）

Abstract： Taking historical relics as the research theme， packaging design assisted cultural and creative products appear in the vision of consumers， which should be in line with the development trend of creative industry. By studying the packaging design of cultural and creative products of historical relics， the design of cultural and creative products of historical relics comes down in one continuous line， so that the packaging design can become a beautiful scenery before consumers come into contact with cultural and creative products， and inject vitality and vitality into historical relics. Shanxi Provincial Museum has a rich collection of historical relics， inherits a long history and culture， and its cultural and creative products have a good development trend. The research on the packaging design of cultural and creative products is to promote the inheritance and promotion of historical relics， so as to create a high-quality packaging design through research， from the value significance of the visual elements of historical relics in the packaging design， the graphic redesign of the cultural and creative packaging of historical relics， the color design of the cultural and creative packaging of historical relics The box structure design of cultural and creative packaging of historical relics is described in detail from four aspects.

Key words： historical relics； cultural creativity； Shanxi provincial museum； packing design

1 历史文物的视觉元素在包装设计中的研究价值

国家倡导民族自信、文化自信，参观历史文物的悠久文化，展现了大众对于精神文化的追求提升。博物馆的众多历史文物对于了解历史与民族文化起着至关重要的作用。除此之外，博物馆文化创意产品设计的推出，为热爱历史、热爱文物和热爱中华传统文化的消费者提供了良好的展示平台。山西省博物院文创区作为重要的文化创意产品陈列展示重要场所，有效结合了历史文物与创新设计，使得历史文化、商业价值与情感融为一体，彰显了博大精深的历史文化。……