MICE标准化与定制化的融合与创新

全球疫情常態化，引发了一场MICE行业的深刻变革。瞬息万变的市场环境，给MICE行业的发展带来许多不确定因素。疫情加速了数字化技术发展，会议活动的规模、办会模式等也在发生变化。市场需求更加多元化、个性化、精细化，主办方预算减少，愈加追求“高性价比”，MICE的定制化时代来临。

面对主办方的复杂需求，在MICE标准化与定制化之间，企业如何选择？如何将服务标准化与定制化相融合，更好的满足主办方需求？后疫情时期，随着MICE产业链融合发展，边界愈加模糊，如何发挥服务标准化的核心价值？MICE定制化与标准化之间存在矛盾吗？又如何通过标准化提质增效，提升服务品质，引领企业国际化发展？

本期《旅游会展》专题栏目策划“MICE标准化与定制化的融合与创新”，邀请MICE业界人士共同探讨新常态下MICE标准化与定制化的意义和价值。

Integration and Innovation for Standardization and Customization of MICE

A profound change has taken place in the MICE industry due to the global pandemic New Normal. The rapidly changing market environment has brought about many uncertain factors for the development of MICE industry. The pandemic has accelerated the digital technology development， and the scale of events and the convening mode have also been changing. The time for the customization of MICE is approaching as there are more diversified， personalized and fine demands in the market， and the organizer with the less budget， is more in pursuit of the high cost-effectiveness. How will the enterprise make the choice between the standardization and customization of MICE in face of the complex demand from the organizer？ How to integrate the standardization and customization of services to better meet the demands of organizers？ The line is becoming more and more indistinct with the integration and development of MICE industry chains in the post-pandemic age， how to take advantage of the core value of standardization of services？ Any contradiction between the standardization and customization of MICE？ And how to improve the quality and efficiency， and the quality of services to lead the international development of enterprises through the standardization？ On this edition of our column， we specially plan for the topic of“Integration and Innovation for Standardization and Customization of MICE”， and invite those from MICE industry to together discuss the significance and value of standardization and customization of MICE in the New Normal.