元宇宙场域下图书馆“沉浸+体验”式线上阅读推广模式研究

胡安琪

摘 要 元宇宙场域下的图书馆“沉浸+体验”式线上阅读推广模式，有助于提升用户参与阅读推广的积极性，为用户打造深度阅读的极致体验。论文在元宇宙场域下图书馆相关理论研究与实践基础上，结合元宇宙场域对图书馆传统线上阅读推广活动带来的变革，进行了元宇宙场域下图书馆“沉浸+体验”式线上阅读推广模式的构建。在元宇宙场域下开展线上阅读推广的基本流程为：首先，进行立体与情景式内容策划及专业内容生成，并开展虚拟空间与现实空间融合型多渠道推广，然后利用虚拟现实、人工智能、区块链等数字技术辅助“沉浸+体验”式阅读推广活动开展，最后根据用户在元宇宙空间中生成的海量行为数据进行效果评估。

关键词 元宇宙；图书馆；沉浸式体验；阅读推广；虚拟现实

分类号G250.7

DOI 10.16810/j.cnki.1672-514X.2023.02.011

Research on the “Immerse + Experience” Online Reading Promotion Mode of the Library in Metaverse Field

Hu Anqi

Abstract “Immerse + Experience” online reading promotion mode of the library in metaverse field is conducive to enhance the enthusiasm of users to participate in reading promotion and create the ultimate experience of in-depth reading for users. This paper builds a “immerse+ experience” online reading promotion mode of the library in metaverse field combined with the changes brought by metaverse field to the traditional online reading promotion activities of the library based on library theory and practice in metaverse field. It is concluded that when the library carries out online reading promotion in metaverse field， the librarian plan three dimensional and situational content and generate professional content， then carry out multi-channel promotion of the integration of virtual space and real space and use digital technologies such as virtual reality， artificial intelligence and blockchain to assist the “immersion + experience” reading promotion activities development， and finally evaluate effect based on massive user generated behavior data in metaverse.

KeywordsMetaverse. Library. Immersive experience. Reading promotion. Virtual reality.

0 引言

自2014年以來，全民阅读已经连续九年写进政府工作报告，2021年发布的《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》[1]中也明确指出全民阅读的重要性。文献资源、专业人才等方面的优势使得图书馆在阅读推广中占据关键地位。在新冠疫情的持续影响下，在线办公、学习、开展活动已成常态，各大图书馆在疫情期间也陆续开展线上阅读推广活动，举办线上讲座、线上书展、线上音视频征集等活动。但是线上阅读推广活动的效果往往不够理想。为了提升和满足用户追求活动场景化体验的需求，图书馆应不断应用5G、AI、AR/VR、区块链等数字技术，创新传统线上阅读推广模式。……