数字经济赋能体育用品出口竞争力提升：作用效果与传导机制

赵巍 徐筱雯 沈丽玲

摘 要： 选取2013—2020年我国28省（市、区）的面板数据，研究数字经济发展对体育用品出口竞争力提升的作用效果与传导机制。研究发现：（1）数字经济显著提升了我国体育用品的出口竞争力，且存在空间溢出效应，经济发展水平与制造业劳动力成本对周边地区体育用品生产资源存在“虹吸效应”，提高当地体育用品出口竞争力的同时会对周边城市造成负面影响；（2）数字经济对沿海省份体育用品出口竞争力影响大于内陆，存在异质性；（3）技术创新效率在数字经济对我国体育用品出口竞争力的影响中发挥中介效应，数字经济发展能够推动技术创新效率提高，进而提升体育用品出口竞争力。因此，应持续推进数字经济发展，完善數字经济发展环境，推动数字经济与体育产业深度融合，提高技术创新能力，促进体育产业专业化集聚，逐步提升我国体育用品的出口竞争力。

关键词： 数字经济；体育用品；出口竞争力；技术创新效率

中图分类号：G80-052   文献标识码：A  文章编号：1006-2076（2023）01-0048-09

Supporting on the Export Competitiveness of Chinas Sports Products by Digital Economy： Effects and Transmission Mechanism

ZHAO Wei1， XU Xiaowen1， SHEN Liling2

1.School of Business， Jiangsu Ocean University， Lianyungang 222005， Jiangsu， China; 2. Dept. of P.E.， Jiangsu Ocean University， Lianyungang 222005， Jiangsu， China

Abstract： Based on the panel data of 28 provinces in China from 2013 to 2020， this paper studies the effect and mechanism of the development of digital economy on the promotion of the export competitiveness of sports goods. It is found that：（1） Digital economy significantly improved the export competitiveness of China's sporting goods， and there is spatial spillover effects， economic development level and manufacturing labor costs to the surrounding area sports goods production resources exist "siphon effect"， to enhance the competitiveness of local sporting goods exports， at the same time will have a negative impact on the surrounding city.（2） The impact of digital economy on the export competitiveness of sports goods in coastal provinces is greater than that in inland provinces， and there is heterogeneity.（3） Technological innovation efficiency plays an intermediary role in the influence of digital economy on the export competitiveness of sports goods in China. The development of digital economy promotes the improvement of technological innovation efficiency， thereby enhancing the competitiveness of sports goods export. Therefore， we should continue to promote the development of digital economy， improve the environment of digital economy development， promote the deep integration of digital economy and sports industry， improve the ability of technological innovation， promote the professional agglomeration of sports industry， and gradually enhance the export competitiveness of sports goods.

Key words： digital economy; sports products; export competitiveness; efficiency of technological innovation

《体育强国建设纲要》提出，加快推动互联网、大数据、人工智能与体育实体经济深度融合，打造现代产业体系，培育经济发展新动能。“十三五”以来，中国体育产业发展取得历史性突破，产业规模实现新跨越、产业结构优化取得新进展，产业主体激发新活力。体育用品作为体育产业的重要组成部分，通过行业深度调整，技术创新与科技成果转化逐年加快，市场竞争力持续增强，海外市场开拓力度不断加大。……