“泊头桑椹”作为农产品地理标志在乡村振兴中的开发利用

张月 胡树勇

摘 要：“泊头桑椹”加强了农产品地理标志的综合运用，逐渐成为助力农民增收、繁荣乡村经济的朝阳产业，成为重塑河北桑产业辉煌的主力军。充分利用地理标志助力乡村振兴战略，促进当地特色产业发展、推动地方经济发展，以地理标志作为巩固拓展脱贫攻坚成果，推进乡村振兴的重要抓手，可促进稳定脱贫户和防贫监测户持续增收，有效辐射带动周边群众增收。为此进行了一系列农业品牌打造，并多次开展宣传活动，坚持不懈推进地理标志建设发展，并取得了显著成效。

关键词：地理标志；乡村振兴；泊头；桑椹

文章编号：2096-8108（2023）04-0086-03  中图分类号：S663.9，S325中图分类号  文献标识码：B文献标志码

Analysis of Geographical Indications of Agricultural Products Promoting Rural Revitalization-Taking

‘Potou Mulberry as an Example

ZHANG Yue1，HU Shuyong2

（1.Qiqiao Town People 's Government， Botou City， Hebei Province， Botou Hebei 062150，China;

2.People 's Government of Yingzi Town， Botou City， Hebei Province， Botou Hebei 062150，China）

Abstract： Botou mulberry strengthens the comprehensive application of geographical indications of agricultural products. It has gradually become a sunrise industry that helps growers increase their income and prospers the rural economy， and has become the main force to reshape the glory of Hebei mulberry industry. Make full use of geographical indications to help the rural revitalization strategy， promote the development of local characteristic industries， promote local economic development， and use geographical indications as an important starting point for consolidating and expanding the achievements of poverty alleviation and promoting rural revitalization. It can promote the continuous income increase of stable households and poverty prevention monitoring households， effectively radiate and drive the income increase of surrounding people， carry out a series of agricultural brand building， and carry out publicity activities many times， unremittingly promote the construction and development of geographical indications， and achieve remarkable results.

Keywords：geographical indications; rural revitalization; Botou; mulberry

農产品地理标志是促进区域特色农业经济发展的有效载体，是推进乡村振兴的有力支撑，是农业企业参与市场竞争的重要资源。相关部门应提升农产品地理标志运用水平，提升品牌价值和影响力，注重品牌建设与文化传承有机结合，突出地理标志品牌特色，强化品牌推广运用，打造好地理标志名片。“泊头桑椹”核心区2018年被评为沧州市级现代园区；“泊头桑椹”2019年获得国家地理标志证明商标、2020年获得国家农产品地理标志登记证书；“泊头桑椹”特色农产品优势区2020年被认定为河北省特色农产品优势区、2021年9月被省中医药管理局、省农业农村厅认定为河北省“定制药园”；荣获第四届、第五届京津冀中药材产业发展大会“河北省道地药材精品奖”；2021年省发改委批复桑椹健康小镇（培育类）；……