两岸健身俱乐部竞争力之比较研究

刘柏宏

摘 要：以文献资料法，融合健身俱乐部的特色，发现健身俱乐部的竞争力，主要是体现在能提供健身服务感受并能持续自我发展获利的经营管理能力，结合实地考察的方式，创建出一个健身俱乐部竞争力的评价体系，可分为俱乐部特质、经营效率、硬件质量和服务品质等四个要素，涵盖了36个一级指标和40个二级指标，全面反映健身俱乐部的经营能力状况。同时以调研统计分析方式，比较两岸健身俱乐部竞争力的差异。再以企业战略模型对两地具有代表性的健身俱乐部，做为案例分析的对象，发现在综合竞争力前10名中，北京和台北各占7名和3名，与样本数分布比率相当；但北京的俱乐部排名普遍较前，显示北京健身俱乐部的竞争力较台北高，其中北京的硬件质量和俱乐部特质都排名较前，显示北京巨大的市场需求支撑起北京健身俱乐部的大规模设立，也提高了他的竞争力。

关键词：竞争力；健身俱乐部；竞争力评价体系

中图分类号：G80(21，258)

文献标识码：A

文章编号：1007-3612(2008)08-1055-07

A Comparative Study on the Competitive of Fitness Club between Mainland China and Taiwan

——Taking Beijing and Taipei as examples

LIU Bo-hong

(Beijing Sport University, Beijing 100084, China)

Abstract:The study uses the methods of paper analysis and case study to explain the corporate competitive theory to combine the statistics of China fitness club. The study builds up the service quality model by corporate competitive evaluation theory and visiting some fitness clubs. The model could be divided four index such as club information, management effectives, hardware quality and service quality, as long as include forty factors among the above four index. Theses index and factors could be reference for the supervisor to evaluate fitness club. Meanwhile, the study also uses the method of questionnaire statistics analysis to compare the difference of fitness club competitive between mainland China and Taiwan. Further, we use corporate strategy model to case study some representative fitness club. There are 7 samples in Beijing's clubs and 3 in Taipei's which is the same as the total samples. However, the club of Beijing is previous than Taipei during the ranking list which reflect the competitive of Beijing club is better than Taipei.

Key words: competitive； fitness club; competitive evaluation system

改革开放至今已30年，中国的国民经济获得空前的发展，国民所得大幅提升，但随之而来的富贵病也逐渐增加，据统计1992-2002年中国的肥胖人数翻了一翻，超过2亿人口被认定肥胖。肥胖一直以来是发达国家人民的健康问题，英国最近在2006年9月也在卫生部下设立一个健身部长的职位，专门负责推展全民健身活动，以解决英国人民日趋肥胖的问题。大陆应借由北京2008年奥运会的这个历史性的机遇，除了追求世界第一的奖牌数以证明中国崛起之外，更应激发国人科学健身的风气，提升国人的体质，真正增加国人身体的素质，以达到先进国家的水平。……