In Search of Excellence

2010-09-12 06:12
Beijing Review 2010年21期

In Search of Excellence

Tower C of Offce Park, a dazzling new property in Beijing’s Central Business District (CBD), has been widely praised in the market for its great amenities after it was unveiled to the public in a press conference held in March 2010.

From better to best

Building on the excellence of Tower A&B of Offce Park, Tower C has elevated building quality and services to a higher level. Its walls have small windows that can be opened, which make clients feel more relaxed and comfortable, especially in spring and summer seasons when gentle breezes bring in more fresh air into the rooms. The lobby features a water curtain wall, making the space appear more dynamic, spacious and luxurious, and clients more relaxed in the bustling city center. Tower C has optimized space layout; the rooms are both longer and wider, and the space is used more effciently to best satisfy the clients’ needs. The tower is solely owned by its property developer, Sino-Ocean Land Holdings Co. Ltd. Uniform and standardized management will invariably improve the property’s overall service quality, attract and retain quality clients, maximize the property’s value, and keep the property in good condition for a long time.

Favorable location and great environment

In addition to its superb services, Offce Park’s appeal in the market also lies in its great geographical location and extensive commercial facilities. Located at the heart of the CBD, Offce Park is adjacent to the Central Park international apartment in the north, Han Wei Plaza in the south, World Trade Plaza in the east and the new site of China Central Television’s headquarters across the street. It is very close to the China World Trade Center, the Kerry Center, and Jingguang Center. Tower C is on the Line 1 and Line 10 of Beijing subway, and is easily accessible.

Offce Park has an international urban business complex covering 210,000 square meters, which gathers high-end offce buildings, serviced apartments and retail businesses. Its business environment is unrivalled.

The natural environment of Offce Park is also great. An oval-shaped landscape island and a large stretch of green slope inside the Offce Park connect businesspeople more closely with nature and art. By promoting harmony between people, buildings and nature, Offce Park offers a green and luxurious offce space that meets international standards.

Improving efficiency with innovation

While quality products and service, favorable location, as well as a beautiful environment are fundamental to meeting international standards, innovation is the engine that powers the operation model of Sino-Ocean Land. Huang Peiming, deputy general manager of the company, said, “The company has switched its business model from project-oriented to platform-oriented, which has improved the effciency of the whole team, and refned the division of labor in commercial property management.” Under the new business model, the offce building business is divided into several key functions, such as leasing and selling, marketing, and property management. In the meantime, different people will be assigned to different properties to ensure the best quality of property management.

With a frst-grade environment, products and services, and business model, Tower C will be an example for business excellence in the CBD.