新冠疫情防控常态化背景下衡水湖国际马拉松赛开展现状研究

杜雪松 刘超 王晓梦

摘要：随着全民健身的推进，马拉松赛事逐渐引起人们的关注。衡水的马拉松赛事首次举办的时间为2012年，到2021年已经成功举办九年，在马拉松比赛被推行的过程中，赛事逐渐被完善，所取得的宣传效果也较为明显。衡水市在举办马拉松比赛的过程中，在对外宣传的基础上建立起招商引资平台，为城市的发展带来了动力。对衡水市的旅游基础设施的建设、当地特色的餐饮文化以及住宿条件的提高均有一定的帮助。赛事在举办的过程中能帮助衡水对现有的产业結构开展调整，将原本落后的城市管理模式改进，将马拉松比赛的正向能量传递给每个人。该文基于新冠疫情防控常态化背景下，阐述了衡水湖国际马拉松赛对衡水发展的意义，分析了新冠疫情对国际及衡水湖国际马拉松赛的现状，提出了衡水湖国际马拉松赛的可持续发展策略。

关键词：衡水湖马拉松赛经济发展影响

中图分类号：G822.8 文献标识码：A   文章编号：1672-3791（2021）11（c）-0000-00

Abstract： With the promotion of national fitness， marathon events have gradually attracted people’s attention. The first marathon event in Hengshui was held from 2012 to 2021. It has been successfully held for nine years. In the process of the implementation of the marathon， The promotion effect achieved by the gradual improvement of the event is also more obvious. In the process of holding the marathon， Hengshui City established a platform for attracting investment on the basis of external publicity， which has brought impetus to the development of the city. It will be helpful to the construction of tourism infrastructure in Hengshui City， the local characteristic catering culture and the improvement of accommodation conditions. The event can help Hengshui to adjust the existing industrial structure， improve the original backward city management model， and pass the positive energy of the marathon to everyone. Based on the background of the normalization of the prevention and control of the new crown epidemic， this article explains the significance of the Hengshui Lake International Marathon to the development of Hengshui， analyzes the impact of the new crown epidemic on the international and Hengshui Lake International Marathon， and proposes the sustainable development of the Hengshui Lake International Marathon Strategy.

Key Words： Hengshui Lake; Marathon; Economic development;Impact

衡水市举办的环湖马拉松比赛的最早时间是在2012年，在首次举办时便获取成功，这也是衡水市第一次举办国际化的重大赛事。在赛事举办前，衡水市整体的经济水平处于落后的位置，然而赛事的成功举办让衡水市将发展劣势转变为优势，为衡水市的整体发展带来了巨大的推动力。

1衡水湖国际马拉松赛对衡水发展的意义

随着北京奥运会的顺利召开，人们逐渐意识到体育赛事的举办对区域经济的发展有重要的影响。……