本土化语境下的汽车外观设计研究

吴礼旭

摘 要：近年来，我国的汽车工业化逐渐完善，各大自主车企的汽车设计无论是在外观内饰设计上还是硬件设施方面都取得了较为显著的进步。科技的进步，汽车消费市场的飞速发展，使得全球汽车的功能、工艺以及在技术层面上逐渐走向趋同化，汽车外观造型将在整个汽车设计中占有举足轻重的分量，汽车的造型除了艺术层面的审美需求和技术层面的规范以外，更应该根植于本土化的融合。本文以当前红旗轿车的车身设计及未来设计的趋势进行探讨研究，提出本土化语境下的汽车造型应该以民族文化为基础，结合感性工学进行分析，对我国汽车工业设计水平的全面发展进行深入研究。

关键词：本土化 汽车外观设计 红旗汽车 民族文化

Research on Automobile Exterior Design in the Context of Localization

——Take Hongqi H5 as an example

Wu Lixu

Abstract：In recent years， my country's automobile industrialization has gradually improved. The automobile design of major independent automobile companies has made significant progress in both exterior and interior design and hardware facilities. The advancement of science and technology and the rapid development of the automobile consumer market have made the functions， craftsmanship and technical aspects of global automobiles gradually converge. The appearance of automobiles will play a pivotal role in the entire automobile design. In addition to the aesthetics of art requirements and technical specifications should be rooted in the integration of localization. This paper discusses and researches the current body design and future design trends of Hongqi cars， and proposes that the car styling in the localized context should be based on national culture， combined with perceptual engineering to analyze， and carry out in-depth development of the overall development of my country's automotive industry design the study.

Key words：localization， automobile exterior design， red flag automobile， national culture

1 引言

前苏联美学家普列汉诺夫曾说：“人最初是用功利观点来观察事物和现象，后来才站到审美的观点来看待它们”[1]。对于现代的消费者来讲，消费者们会更加青睐使用的物品能与自己的审美心理相互适应，这种消费心理会日趋强烈，而汽车的外观设计也正是印证了这种趋势，从马车棚式的四轮车到现如今艺术与技术相结合的现代汽车，具有时代性的革新意义，自此以后的消费市场，人们也会对汽车设计中一系列艺术诉求和造型审美提出更高的要求，在設计中会更加体现以人为本的设计主心骨，在设计中表达人的情感诉求和审美倾向，这些因素的叠加，对中……