新时代体育产业转型升级推动美好生活实现的路径

徐立功

摘 要：体育产业的转型升级对新时代美好生活的实现具有重要作用。从个人、社会、民族、国家四个维度进行审视，体育产业转型升级的关键是要为美好生活的实现创造条件，推动经济高质量发展，塑造新时代背景下的体育精神和建设社会主义现代化体育强国。从中国目前的体育产业发展来看，依然存在很多问题制约着体育产业的发展并对美好生活的实现造成了阻滞，主要反映在异化的体育消费观制约体育产业发展、体育产业政策不完善及落地效果不强、体育产业发展空间无法匹配市场空间、体育产业供给与需求结构发展不平衡等四个方面。从个人、社会、民族、国家四个层面发挥社会主义核心价值观的引领作用、深化体育产业领域体制机制改革、挖掘体育产业经济发展新空间、加强体育产业的供给侧机构性调整，以推动新时代体育产业的转型升级，这将对新时代美好生活的实现发挥重要影响。

关键词：体育产业转型升级;美好生活;体育强国;供给侧改革;消费异化

Abstract：The transformation and upgrading of the sports industry plays an important role in the realization of a better life in the new era. From the four dimensions of individual， society， nation and country， the key to the transformation and upgrading of the sports industry is to create conditions for the realization of a better life， promote high-quality economic development， shape the spirit of sports under the background of the new era， and build socialist modern sports Strong country. From the perspective of the current development of the sports industry in China， there are still many problems that restrict the development of the sports industry and hinder the realization of a better life， mainly reflected in the alienated sports consumption concept restricting the development of the sports industry， and the imperfect sports industry policies and implementation. The effect is not strong， the development space of the sports industry cannot match the market space， and the development of the sports industry's supply and demand structure is unbalanced. Play the leading role of the core socialist values .from the four levels of individual， society， nation， and country， deepen the reform of the system and mechanism of the sports industry， tap new space for the economic development of the sports industry， and strengthen the supply-side institutional adjustment of the sports industry to promote the new era The transformation and upgrading of the sports industry will have an important impact on the realization of a better life in the new era.

Key words：Transformation and upgrading of sports industry; A better life; Sports power; Supply-side reform; Consumption alienation

伴隨中国特色社会主义进入新时代，我国主要矛盾已转变为人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾[1]，因此当今中国面临的主要问题就是实现人民对美好生活的向往和解决发展不平衡不充分的问题。体育产业作为人民日常生活中的重要组成部分，有利于满足人民群众多样化体育需求[2]，是推动美好生活得以实现的重要载体，也是实现健康美好生活的重要基础。……