人工智能环境下传播格局的重构

李丹 裴硕

摘  要：随着VR/AR、5G等技术的逐渐普及，各类终端媒介走向深度融合，万物互联、人机共存成为未来发展趋势，整个社会呈现出智能化倾向。文章在媒介环境学视域下，分别从感知环境与符号环境两个层面来理解人工智能，探究当前人与技术的共存关系、媒介与社会文化的共生关系、媒介与思想意识的共长关系。在这一新的媒介环境下，原有的传播格局被逐渐消解，新的传播格局正在形成，主要表现在三个方面：一是传播主体的多元化引发传播形态的交互，人与人之间的连接更为复杂;二是信息系统的深度融合，导致了传播内容的转变;三是这一新格局倒逼媒介管理者对自身角色做出改变，并完善传媒管理体系。

关键词：人工智能;传播格局;媒介环境

中图分类号：G20 文献标识码：A

DOI：10.19881/j.cnki.1006-3676.2021.05.08

Reconstruction of Communication Pattern under Artificial Intelligence Environment

Li Dan1  Pei Shuo2

（1.Communication University of China Internet Information Research Institute，Beijing，100024;2.Capital Normal University Primary Education，Beijing，100048）

Abstract：With the gradual popularization of VR/AR，5G，and other technologies，various terminal media are gradually being deeply integrated，the interconnection of all things and human-machine coexistence have become the future development trend，the whole society presents an intelligent tendency. From the perspective of the media environment，this article understands artificial intelligence from two levels of the perceptual environment and symbolic environment respectively explores the current coexistence relationship between humans and technology，the symbiosis between media and social culture，and the co-growth relationship between the media and ideology. In this new media environment，the original communication pattern has been dissolved，and a new communication pattern has taken shape or is taking shape，which is mainly manifested in three aspects. First，diversification of communication subjects leads to the interaction of communication forms，and the connection between people is more complex. Second，the deep integration of information systems leads to the transformation of communication content. Finally，this new pattern forces media managers to change their roles and improve the media management system.

Key words：Artificial intelligence;Communication pattern;The media environment

2019年1月，习近平总书记在中共中央政治局第十二次集体学习时强调，要加快推动媒体融合发展。随着5G、人工智能、VR/AR等媒体融合技术的发展，社会开启了智能化媒体的新时代。智能化媒体的特征主要体现为万物皆媒、人机共生、自我进化[1]，其中尤以人工智能为主要代表。在这一时代背景下，原有的以大众传播为主导的传播格局受到挑战，新的传播格局正在形成。

一、人工智能的媒介环境学分析

将媒介当作环境来研究是媒介环境学研究的主要内容，这一“环境”包含符号环境、感知环境及社会环境三个层面。媒介环境学强调，人是媒介研究中的重要角色，其研究重点是人与传播媒介的关系。……