求知动机与传统村落旅游解说需求的关联性

金云峰 邹可人 董雯

收稿日期：2021-05-01

*基金项目：国家自然科学基金项目（51978480）

第一作者：金云峰（1961- ），男，教授，博士生导师，研究方向为风景园林规划设计方法与技术、景观有机更新与休闲

生活圈规划、绿地系统与绿色开放空间、自然保护地与风景旅游、中外园林与现代景观。E-mail：jinyf79@

163.com

通信作者：董雯（1996- ），女，硕士生，研究方向为寒地城乡人居环境科学与技术。E-mail：1012712841@qq.com

摘要：近年來，在我国大力推动文化旅游的背景下，传统村落旅游的客群规模日益壮大。传统村落作为活态历史文化遗产的旅游地，是一种综合性强、层次高的文化旅游地，吸引了颇多以求知为动机的旅游者深入考察;旅游解说则能够通过其教育功能对旅游者进行知识传达，成为传统村落旅游中不可或缺的部分。文章通过问卷调查和数据分析的方式，探讨传统村落旅游视域下游客对求知动机与解说需求的选择及关系，从而相对客观地推导旅游动机与需求间的结构层次与关联程度，减少主观臆断的介入，以期为未来传统村落旅游产业的发展及其解说系统的优化提供指导。

关键词：乡村振兴，传统村落，文化旅游，乡村旅游，休闲生活

DOI： 10.12169/zgcsly.2021.05.01.0001

Correlation between Knowledge Seeking Motivation and Interpretation Needs of Traditional Village Tourism

Jin Yunfeng1，2 Zou Keren1 Dong Wen3

（1.College of Architecture and Urban Planning， Tongji University， Shanghai 200092， China;

2.Ecology and Energy-saving Study of Dense Habitat， Ministry of Education & International Joint

Research Laboratory of Eco Urban Design （ILEUD）; Shanghai Key Laboratory of Urban Renewal and Space Optimization Technology， Shanghai 200092， China;

3.College of Architecture， Harbin Institute of Technology， Harbin 150001， China）

Abstract：In recent years， under the background that China has vigorously promoted cultural tourism， the number of traditional village tourists has increased. Traditional villages， as the living historical and cultural heritages， are the comprehensive and high-level cultural tourist destinations， which attract plenty of tourists with the motive to seek knowledge and have in-depth investigation. Tourism interpretation has become an indispensable part of traditional village tourism with its ability to convey knowledge to tourists through its educational function. By means of questionnaire survey and data analysis， this paper discusses the relationship between tourists knowledge seeking motivation and interpretation needs in traditional village tourism， so as to deduce the hierarchy and correlation between tourism motivation and interpretation needs in a relatively objective way and reduce the intervention of subjective assumption. It is hoped that this study can provide guidance for the future development of traditional village tourism industry and the optimization of interpretation system.

Keywords： rural revitalization， traditional village， cultural tourism， rural tourism， leisure life

我国传统村落的概念最初由古村落的概念延伸而来，2011年，中央部委将其定义为 “形成较早，拥有较丰富的传统资源，具有一定历史、文化、科学、艺术、社会、经济价值，应予以保护的村落”。它活态地呈现了地域及群体的血缘宗族、典章制度、堪舆风水与建筑艺术[1]，是含蕴了大量关乎文明与发展的知识信息集合。……