“互联网+”背景下云南省腾冲市核桃产业发展对策研究

邵维明 徐广才

摘要 核桃是云南省腾冲市的一项重要特色经济林产业，推动核桃产业发展对当地农业经济具有重要意义。通过对腾冲市核桃产业发展现状进行实地走访调查，了解核桃生产经营状况，梳理核桃产业发展中存在的主要问题，提出核桃产业发展的对策建议。结果显示，腾冲市核桃产业发现前景良好;目前存在核桃产量低，经济效益不明显，品牌效应不突出、技术人才缺乏等主要问题;结合“互联网+”农业的发展现状，腾冲市要重点优化核桃产业链、打造核桃特色品牌、培育核桃产业电商人才、完善地方交通设施等，以促进该地核桃产业健康持续发展，推进当地乡村产业振兴。

关键词 核桃;产业发展;互联网+;电子商务;农产品品牌;云南腾冲

中图分类号 S-9;F327文献标识码 A文章编号 0517-6611（2021）07-0224-03

Abstract Walnut is an important characteristic economic forest industry in Tengchong City， Yunnan Province. Promoting the development of walnut industry is of great significance to local agricultural economy. Through onthespot investigation on the development status of walnut industry in Tengchong City， the production and management status of walnut was understood， the main problems existing in the development of walnut industry were combed， and the countermeasures and suggestions for the development of walnut industry were put forward. The results show that the walnut industry in Tengchong has a good prospect. At present， there are some main problems， such as low walnut yield， low economic benefit， low brand effect and lack of technical talents. Combined with the development status of agriculture in “internet plus”， Tengchong should focus on optimizing walnut industry chain， building walnut characteristic brand， cultivating walnut industry electric business talents， improving local transportation facilities， etc.， so as to promote the healthy and sustainable development of walnut industry and promote the revitalization of local rural industry.

Key words Walnut;Industrial development;Internet plus;Ecommerce;Brand of agricultural products;Tengchong， Yunnan

作者简介 邵维明（1996—），男，云南腾冲人，硕士研究生，研究方向：都市型现代农业。*通信作者，教授，博士，从事都市农业、休闲农业、农业资源生态等研究。

核桃与扁桃、腰果、榛子并列为世界四大干果，是一种长寿、高产、投资少、收益大的干果、油料树种，作为重要的坚果及山区发展的木本油料树种，深受山区群众欢迎[1]。我国核桃主要产区在云南、陕西、山西、四川、河北、甘肃、新疆、安徽等省区。其中云南、山西和陕西是中国核桃主要生产地[2-4]，云南栽培面积最大[5]。近年来，党中央、国务院对木本粮油十分关注和重视，要求将核桃等木本粮油产业纳入整个油料產业发展，把发展核桃生产放在重要位置，加快提高我国木本粮油生产能力[6]。……