“教学做”一体化教学在销售管理课程中的应用研究

刘伟

摘 要 现如今，各个行业对于工作人员的要求，除了具备较为深厚的专业理论知识之外，还需要具备一定程度的务实性，简单来说，就是可以将理论知识有效的运用到实际的工作环节中。销售管理本身作为产品销售过程中必不可少的重要组成部分，对于从业人员也具备同样的要求，但传统的课堂理论灌输授课方式很显然不利于这一教学目标的达成。为此“教学做”一体化教学方式得以进入到销售管理专业教育的视野中并得到了广泛的应用。本文基于如何在销售管理课程教学过程中使用“教学做”一体化教学方式展开了相应的研究探讨。

关键词 销售管理课程 “教学做”一体化教学方式 优势 教学应用

中图分类号：G424                                   文献标识码：A    DOI：10.16400/j.cnki.kjdks.2021.03.054

Research on the Application of "Teaching， Learning and Doing"

Integrated Teaching in Sales Management Course

LIU Wei

（Business School of Chengdu University of Technology， Chengdu， Sichuan 610059）

Abstract Nowadays， the requirements of various industries for staff， in addition to having a deeper professional theoretical knowledge， also need to have a certain degree of pragmatism， in short， it can effectively apply the theoretical knowledge to the actual work. Sales management itself as an essential part of the product sales process， has the same requirements for employees， but the traditional classroom teaching method is obviously not conducive to the achievement of this teaching goal. Therefore， the integrated teaching method of "teaching， learning and doing" has been widely used in the field of sales management education. Based on how to use "teaching， learning and doing" integrated teaching method in the teaching process of sales management course， this paper carries out the corresponding research and discussion.

Keywords sales management course; "teaching， learning and doing" integrated teaching method; advantage; teaching application

相較于传统的课堂理论知识灌输授课模式而言，“教学做”一体化教学方式更加强调学生在知识学习的同时强化专业能力水平。借此帮助学生在项目实践和学习实践过程中有效地理解并运用自己所学到的专业知识，从而更好地培养出经济社会发展的具备较高专业素质水平的务实性营销人才。销售管理这门课程随着时代发展的不断变迁，在课程内容安排、理念上也出现了时代化发展的特征，要想更好地在销售管理课程教学环节中使用“教学做”一体化教学方式。就需要从教学内容、方式和评价手段等方面进行合理的优化和改进。

1 “教学做”一体化教学方式的内涵

对于高校的销售管……