汽车后市场服务现状与发展策略分析

蒋晨晨

摘 要：随着我国社会经济的不断发展，人们的消费水平也越来越高，汽车成为了人们日常生活中的必备物品。根据我国相关部门的统计数据，我国的汽车制造业产量仍然保持高速增长的趋势，同时由于我国庞大的人口基数，我国的汽车行业发展空间仍然很大。庞大的汽车行业也催生了汽车后市场的服务行业，从而形成了一体化多元化的汽车行业布局。随随着我国汽车行业的逐渐深入发展，汽车后市场行业也逐渐成为了市场资本注入的领域，大量资本涌入的后果就会导致市场监管不力，秩序混乱等现象，本文将针对目前我国汽车后市场服务现状进行简要分析，并提出相应的发展策略意见。

关键词：汽车后市场 服务行业 现状 对策

Analysis of the Current Situation and Development Strategy of Automobile Aftermarket Service

Jiang Chenchen

Abstract：With the continuous development of China's social economy， people's consumption levels are getting higher and higher， and cars have become essential items in people's daily lives. According to statistics from relevant departments in China， the output of the automobile manufacturing industry still maintains a trend of rapid growth. At the same time， due to my country's huge population base， there is still a lot of room for the development of the automobile industry. The huge automobile industry also gave birth to the service industry of the automobile aftermarket， thus forming an integrated and diversified automobile industry layout. With the gradual and in-depth development of the automobile industry， the automotive aftermarket industry has gradually become an area of ??market capital injection. The consequences of a large influx of capital will lead to ineffective market supervision and disorder. This article will focus on the current automotive industry in China， and briefly analyze the current situation of market services， and put forward corresponding development strategy opinions.

Key words：automotive aftermarket， service industry， status quo， countermeasures

1 引言

由于我国的汽车行业市场拥有巨大的购买潜力，这不仅是由于中国人口基数决定的，更是由于中国经济不断增长，居民购买力不断提高导致的。伴随着汽车市场的繁荣，与汽车用品、汽车维修相关的汽车后市场服务行业也在逐渐增长。随着国外汽车企业纷纷进军中国市场，竞争市场份额，中国的汽车行业逐渐走向了竞争激烈化、行业多元化的趋势。再加上近些年来，新能源汽车的大力帮扶政策颁布，中国汽车的保有量呈现出迅速上涨的趋势，也由此带动了相关产业的不断发展。汽车后市场行业的发展甚至在一定程度上超过了汽车行业本身的利润。在高速发展的过程中伴随着相关的问题，必须正视这些现状和问题，并积极找寻解决的策略。……