中国冰雪马拉松赛事发展研究

张学兵 章碧玉 梁泽敬

摘要：以举办第24届北京冬奥会为契机，大力推广冰雪马拉松赛，积极带动群众参与冰雪运动，努力实现“三亿人参与冰雪运动”的目标。运用文献资料法、访谈法，对我国冰雪马拉松赛事发展的概况、特点以及路径进行分析研究。从概况上看，表现出了强劲的发展势头，呈现出了蓬勃发展的良好局面，并表现出地域性、季节性、体验性、带动性等显著特点。其未来发展路径有：以赛事助推两大国家战略全面实施，以赛事激发全民参与冰雪运动热情，以赛事活动大力宣传冰雪运动文化，借赛事活动积极推动冰雪产业发展。

关键词：冰雪马拉松;特点;路径

中图分类号：G80-052文献标识码：A文章编号：11002-3488（2021）06-0049-05

Research on the Development of Chinese Ice and Snow Marathon ZHANG Xue-bing，ZHANG Bi-yu，LIANG Ze-jing

（1.School of Physical Education， Shanxi Normal University，Linfen 041000， China;2.China Athletics College of Beijing Sport University， Beijing， 100084， China）

Abstract： Taking the 24th Beijing Winter Olympics as anopportunity， we will vigorously promote the snow and ice marathon， actively promote the participation of the massesin the snow and ice， and strive to achieve the goal of“300 million people participating in the ice and snow sports".Byusing the methods of documentation and interview， this paper makes an analysis and Study on the general situation，characteristics and path of the development of ice and snow marathon in China. Generally speaking， it shows a strongmomentum of development， a good situation of vigorous development， and shows regional， seasonal， experiential ard driving characteristics. Its future development paths include：promoting the full implementation of the two national strategies by competition， stimulating the enthusiasm of the whole people to participate in ice and snow sports by competition， vigorously promoting ice and snow sports culture by competition activities， and actively promoting the development of ice and snow industry by competition activities.

Keywords： Ice and Snow Marathon， Characteristics， Path

为助力实施“全民健身”“健康中国”国家战略以及奋力实现“带动三亿人参与冰雪运动”目标，作为群众性冰雪赛事活动之一的冰雪马拉松赛就成了重要选择。然而，我国目前冰雪赛事活动体系却面临着发展不平衡不充分的问题，如冰雪运动还不够普及，场地设施严重不足，群众性冰雪赛事活动较少，冰雪文化有待挖掘，赛事宣传力度不够，专业人才短缺，冰雪运动有效供给不足等[1]。因此，我国学术界需要加强对冰雪赛事活动体系的关注与研究。冰雪马拉松赛所具有的显著特点，正好迎合了国家战略实施和北京冬奥目标实现的需要。鉴于此，对我国冰雪马拉松赛事发展的研究就有了现实重要意义。

1中國冰雪马拉松赛事发展概况