国际传播中的新闻叙事策略：以中英媒体“一带一路”新闻报道为例

胡伟华　黄欣菁

内容摘要：借助语料库分析软件，结合修辞分析中伙伴词搭配分析和主题词语义网分析对比研究中英媒体“一带一路”报道的新闻叙事策略以及对各国形象与“一带一路”故事的设定。分析认为英国媒体擅于将消极评价隐藏于正面的叙事策略之中，中国媒体倾向于使用近乎宣传式的叙事策略。在国际话语权“西强中弱”整体态势尚未发生扭转之时，中国媒体如何运用叙事策略塑造中国形象，“讲好中国故事”，获得国际话语权，重构国际传播秩序值得我们深入探析。

关键词：新闻叙事策略;“一带一路”故事;国家形象

基金项目：本文为国家社科基金项目基于语料库的国际主流媒体中国形象动态监测与分析研究（Corpus Based Dynamic Detecting and Analyzing of Chinese Image in International Medias）（項目编号：18XYY010）的阶段性成果。

作者简介：胡伟华，博士，博士生导师，西安工程大学人文社会科学学院教授， 研究方向：话语分析、翻译与跨文化传播。黄欣菁，西安工程大学人文学院新闻与传播硕士研究生，研究方向：国际新闻编译。

Title： Narrative Strategy of News in International Communication： Comparative Analysis of Report about “Belt and Road” Initiative between Chinese Press and British Press

Abstract： By dint of Corpus software， the narrative strategy of Chinese and British press on news about “belt and road” initiative are demonstrated by concordance of fellow collocates and semantic network. Given respective narrative strategy， the comparative study states what a national image has been shaped and what a political story has been framed so as to it could draw differences in news focus and narrative strategy between each press. In the theme of “belt and road”， a style of seeming detachment cloaked in ideology is a signature tactic of British press， while a style of propaganda is chosen by Chinese press. When the situation of more speech right in the western grip has yet not been reversed， it deserves to thoroughly study what a narrative strategy will help Chinese press tell Chinese story better so as to a new order of international communication is looming.

Key words： narrative strategy; “one belt one road”; national image

Authors： Hu Weihua， Ph. D.， is professor and Ph. D. supervisor at School of Humanities and Social Sciences， Xian Polytechnic University （Xian 710048， China）. His research areas include translation and cross culture communication. E-mail： huwh@xpu.edu.cn. Huang Xinjing is graduate student at the School of Humanities and Social Sciences， Xian Polytechnic University （Xian 710048， China）. E-mail： changming@snnu.edu.cn

权力的不平等由经济基础决定，但却常常表现在语言和象征符号上。自2013年“一带一路”倡议提出至今，中国经济日益强盛，但在话语交换活动中仍处于相对劣势。当今国际话语权“西强中弱”的境况尚未发生根本性扭转之时（史安斌 27），面对国际媒体对于中国“一带一路”倡议政治目的和地缘政治影响的揣测，中国迫切需要通过新闻叙事策略来构建属于中国的“一带一路”故事，重塑国际舆论环境，在国际社会中树立积极的大国形象，在国际传播中获得优先话语权。……