健康中国战略下“卫生健康”类儿童绘本设计研究

张雪薇 姚箫 冯宗妮 周代芳

摘  要：健康中国战略是指导新时代健康卫生工作的纲领。儿童是民族和国家的未来，引导儿童自觉养成卫生习惯是开展爱国卫生运动的重要内容。“卫生健康”类儿童绘本，应该有利于从小培养儿童的卫生习惯，有利于儿童对卫生健康知识的接受，有利于儿童身心的全面发展。市面上众多的儿童健康类绘本形式单一、缺乏特色，对儿童没有吸引力。卫生健康类儿童绘本设计，应该基于儿童的年龄特点，从传承传统文化角度对绘本内容进行创新，从应用现代技术的角度对阅读形式进行创新。

关键词：健康中国战略   卫生与健康   儿童绘本   绘本创新

中图分类号：J20                             文献标识码：A文章编号：1672-3791（2021）08（c）-0191-03

Research on the Design of "Hygiene and Health" Children's Picture Books under the Healthy China Strategy

ZHANG Xuewei   YAO Xiao   FENG Zongni   ZHOU Daifang*

（Academy of Arts， Jingchu University of Technology， Jingmen， Hubei Province， 448000  China）

Abstract： The Healthy China Strategy is the guiding principle of health work in the new era. Children are the future of a nation and a country. Guiding children to consciously develop health habits is an important part of the patriotic health campaign. "Hygiene and Health" picture books for children should be conducive to cultivating children's health habits from an early age， to children's acceptance of health knowledge， and to children's all-round physical and mental development. Many children's health picture books on the market are single in form and lack of characteristics， which are not attractive to children. The design of picture books for health children should be based on the age characteristics of children， innovate the content of picture books from the perspective of inheriting traditional culture， and innovate the reading form from the perspective of applying modern technology.

Key Words： Healthy China strategy; Hygiene and health; Children's picture books; Picture book innovation

习近平总书记在党的十九大报告中提出的“实施健康中国战略”，是指导新时代健康卫生工作的纲领。重视卫生与健康是深入开展爱国卫生运动、倡导健康文明生活方式的鲜明体现[1]。儿童是民族和国家的未来，目前在儿童卫生与健康方面的教育还有所欠缺，大部分儿童对于卫生与健康的知识掌握甚少。因而，儿童的卫生与健康知识普及教育显得尤为重要。对于儿童的卫生健康教育，“卫生健康”类儿童绘本的设计和出版，有利于儿童在长期的日常阅读中，潜移默化地培养良好的卫生意识和习惯，并促进其身体茁壮成长。

1  “卫生健康”类儿童绘本的研究意义

1.1 有利于从小培养儿童的卫生习惯

好的卫生健康习惯要从小培养，儿童年纪尚小未意识到卫生与健康的重要性，家长们需要从幼儿时期就着手培养好的卫生健康意识。……