大学生体育赛事志愿动机对满意度的影响：体验价值的中介作用

杨蒙蒙 吴贻刚

摘 要： 目的：立足社会交换视角，探究大学生体育赛事志愿动机对满意度的影响机制以及体验价值的中介效应，以期为大学生体育赛事志愿者管理提供参考和建议。方法：采用志愿者动机问卷、志愿者满意问卷、体验价值问卷对731名大学生体育赛事志愿者进行问卷调查，并对所获数据进行统计分析和中介检验。结果：（1）志愿动机、体验价值对满意度均具有显著正向影响，并分别解释了30.8    和51.3    的变异；（2）在志愿动机影响满意度的过程中，体验价值具有部分中介效应，效应量为13    ，但中介效应量在性别、学历上存在显著性差异，在生源地上无显著性差异。结论：中介模型的构建证实了志愿动机既可以直接影响满意度，也可以通过体验价值间接影响满意度，未来可以通过增强大学生志愿者动机，提升大学生感知价值，从而提升大学生体育赛事志愿者的满意度，实现大学生体育志愿者管理常态化发展。

关键词： 大学生志愿者；体育赛事；满意度；社会交换；中介作用

中图分类号：G804.8   文献标识码：A  文章编号：1006-2076（2023）02-0054-11

Effect of College Students' Motivation to Volunteer for Sporting Events on Satisfaction： Mediating Role of Experiential Value

YANG Mengmemg，WU Yigang

School of P.E.， Shanghai University of Sport， Shanghai 200438， China

Abstract：  Objective： Based on the social exchange perspective， to explore the influence mechanism of volunteer motivation on satisfaction and the mediating effect of experience value of college students' sports events volunteers， in order to provide reference and suggestions for the management of college students' sports events volunteers. Methods： A questionnaire survey was conducted on 731 college student sports event volunteers using volunteer motivation questionnaire， volunteer satisfaction questionnaire and experience value questionnaire， and statistical analysis and mediation test were conducted on the obtained data.  Results：  （1） Volunteer motivation and experience value had significant positive effects on satisfaction， and explained 30.8% and 51.3% of the variance respectively;（2） In the process of volunteer motivation influencing satisfaction， experience value had a partial mediating effect with an effect size of 13%， but the mediating effect size had significant differences in gender and education， and there was no significant difference in the place of birth.  Conclusion： The construction of the mediation model confirms that volunteer motivation can affect satisfaction directly as well as indirectly through experience value， and in the future， the satisfaction of college student sports event volunteers can be improved by enhancing college student volunteer

motivation and improving the perceived value of college students， so as to realize the normal development of college student sports volunteer management.

Key words： university volunteers; sporting events; satisfaction; social exchange; mediating role

體育赛事志愿活动是与大学生联系最为紧密的志愿活动，也是最具有体育特色的志愿行为，以体育体验独特、现场氛围浓厚、服务代入感好等特点而深受大学生群体追捧和喜爱 ［1-2］。近年来，随着我国体育赛事的骤增，越来越多的大学生参与到体育志愿活动，逐渐成为大型体育赛事的主力军并发挥着重要作用。据统计，2008年北京奥运会，将近10万名大学生参与奥运会志愿服务工作 ［3］；……