第26届深圳世界大学生夏季运动会

湖北省武汉市 陶丽 供稿

第26届深圳世界大学生夏季运动会

湖北省武汉市 陶丽 供稿

1.Introduction简介

1.Introduction简介

Universiadeknown as “Little Olympics”,is organized by the International University Sports Federation.Only college students and graduates who have graduated no more than two years can participate in it.

世界大学生运动会（简称“大运会”）素有“小奥运会”之称，由“国际大学生体育联合会”主办，只限在校大学生和毕业不超过两年的大学生参加。

The 26thUniversiade will be held in Shenzhen from August 12thto August 22ndin 2011.The mainstadium(场馆)is located in west of Longgang District,about 15 kilometers away from the city center.

第26届世界大学生运动会将于2011年8月12日到8月22日在中国深圳举行。主场馆位于深圳市龙岗中心城西区，距离市中心约15公里区。

2.Emblem会徽

2.Emblem会徽

The emblem of Shenzhen 26thUniversiade is “Happy U”.“Happy U”consists of(组成)coloreddots(圆点)of different sizes. Each dot is an element of the logo,which have a rich variety of meanings.Red,green,yellow,blue and black are the basecolors(基色)of the whole “Happy U”.Colorful dots are freely arranged in the U.

第二十六届大运会的会徽是 “欢乐的U”。“欢乐的U”由大大小小的彩色圆点组成，每个圆点作为logo的其中一个元素，没有固定含义。整个“欢乐的U”以红、绿、黄、蓝、黑为基色，五种色彩的圆点组合成一个U形，五彩圆点自由地排列在U形中。

U is rich in meanings.It may stand for“university”, “you”, “union”, “universe” or other words.It can also stands for bays in

48 Shenzhen,such as Dapeng Bay,suggesting a happy reunion of college students of different colors from the five continents.U implies inclusiveness(容纳)and openness.U has six different meanings,including a happy U,an open U,an inclusive U,a youthful U,a universal U and a futuristic U.

U的含义很丰富，它可以代表大学、你、联合、宇宙或者其他的词语。U也可以理解为深圳的海湾，比如大鹏湾，预示着五大洲不同肤色的大学生聚集大鹏湾；U象征既容纳又开放，它可以有六种不同的理解——欢乐的U、开放的U、包容的U、青春的U、世界的U、未来的U。

3.Mascot吉祥物

3.Mascot吉祥物

“UU”,the mascotforthe Shenzhen Summer Universiade,is a smiling face developed from the “Happy U”.And “UU”has the shape of the initial letter of“Universiade”.It breaks the tradition that many important sport meetings tend to use human figures,animals or plants as their mascots.

吉祥物“UU”是由深圳2011世界大运会会徽 “欢乐的U”演变而成一张笑脸，同时，又具有“Universiade”的首写字母“U”的形态，打破了重大体育赛事通常用人物或动植物形象作为吉祥物的传统。

“UU” is given a variety of cute facial expressions:joyous,sweetand somewhat playful.These images are designed to show the greatvitality(活力)anduplifting(积极的)spiritofthe young people,express the expectation of the host city for the Shenzhen Summer Universiade.

“UU”被赋予了丰富可爱的面部表情：欢乐、甜美，还有顽皮。这种形象设计表现了年轻人活力无限、积极向上的特点，表达了东道主城市深圳对大运会的期盼之情。

4.Slogan口号

4.Slogan口号

On June 26,2008,Shenzhen Summer Universiade officially released its slogan“StartHere”.Expertsbelieve that “Start Here”can be applied extensively and show the Universiade’s focus oninnovation(创新).

2008年6月26日，深圳大运会正式公布它的口号为“从这里开始”。专家认为“从这里开始”可以被广泛地应用，表达了大运会对于创新的关注。

5.Core graphics核心图形

5.Core graphics核心图形

The core graphics is “Happy Reunion”.The graphics consists of four parts—human beings,sky,the earth and the ocean.Ten graphics mix together and form a “U”.It stands for the vigour of youth,the magic of nature and theco-exist(共存)between human beings and the nature.

大运会核心图形的名称为“欢聚”，图形由四部分构成：人，天空，大地，海洋。10个小图相互融合，组成一个“U”的形状，象征着青春的活力，自然的神奇以及人与自然的和谐共存。

The core graphics are designed by the team of Central Academy of Fine Arts.As part of the basic images of the Universiade,the core graphics serve to connect together the emblem,the slogan and the mascot.It plays an important role in creating the unique look and image of the Universiade and in showing the ideas of the Universiade and the spirit of Shenzhen.

核心图形是由中央美术学院设计的。核心图形是大运会基础形象元素之一，是联接会徽、口号、吉祥物等大运会形象元素的纽带，对于营造深圳2011世界大运会独特的形象与景观、展现世界大运会理念与深圳精神起到重要作用。