基于创新社会治理的三明市森林康养旅游发展路径分析

涂多扬

摘要：【目的/意义】以福建省三明市为研究对象，总结其建设森林康养旅游基地的实践经验，为更多城市发展森林康养旅游提供参考。【方法/过程】运用文献资料法，研究三明市在发展森林康养旅游的政策措施，由市场培育到成功运营，利用“康养+旅游”的形式助力产业发展，通过对其实践路径的剖析，探索地方政府创新社会治理的经验启示。【结果/结论】研究发现，三明市在森林康养旅游发展领域的社会治理创新形式可以从整体治理、政社协同、政策供给、产业创新4个方面形成可参考的经验启示。

关键词：社会治理;森林康养旅游;乡村振兴

中图分类号：F592.7文献标志码：A文章编号：1637-5617（2021）05-0040-05

Analysis on theDevelopment Path of Forest Health Tourism in Sanming City Based

on Innovating the Social Governance

TU Duo yang

（School of Public Administration， Fujian Normal University， Fuzhou， Fujian 350007， China）

Abstract：【Objective/Meaning】Bytaking Sanming City of Fujian Province as the research object， its practical experience of constructing the base of forest health tourism was summarized， thus to provide reference for more cities to develop the forest health tourism. 【Methods/Procedures】By using the literature review method， the policies and measures of Sanming City in developing the forest health tourism were studied， from market cultivation to successful operation， and the industrial development was promoted by using the form of “recreation + tourism”. Through the analysis of its practice path， the experience and enlightenment of local government ininnovating the social governance were explored. 【Results/Conclusions】It was found that the innovative forms of social governance in the field of forest health tourism development in Sanming City could form referential experience and inspiration from four aspects of overall governance， government society coordination， policy supply and industrial innovation.

Key words：social governance; forest health tourism; rural revitalization

1问题的提出

2020年，新冠肺炎疫情在全球范围内的蔓延，对各行业产生了巨大冲击，其带来的负面影响也提高了公众对于健康产业的关注。作为健康产业的重要延伸，康养产业的发展在后疫情时代也成为各地区在复苏区域经济以及促进产业结构转变的重要方向[1]。在党的十九大报告中，习近平总书记提出了关于“健康中国”的战略，指出要以提高人民健康为目标。随着“健康中国”战略上升至国家层面，以及系列扶持政策的出台，在生态文明理念的推动和新时代文旅融合背景下，康养产业已经成为促进新时代社会发展的重要引擎，逐渐形成包括健康、养老、森林康养、温泉康养等多种形式的产业链。然而作为新兴产业，其在发展过程中依然存在地方政府缺乏整体性思维，缺少政策供给和管理经验，对于市场认知的欠缺，以及产品服务特色缺乏和相应的配套设施尚不完善等问题。……