国际设计杂志推动家具设计创新的机制研究

黄艳丽 谭玉玺

[摘 要] 设计杂志是设计创新的风向标，也是全球家具产业在设计创新发展道路上不可或缺的推手。国际领先的设计杂志围绕出版内容国际化、在地化，展现了全球家具、家居文化特色与变革;跨界融合设计、时尚和艺术产业，精准定位，以寻求大众生活的最优解，追求独具品位的当代家居生活方式;采用新型的商业运营，实现编辑与读者、内容、活动的联动，线上与线下的信息联动;通过定期发布设计趋势分析，参与组织家具设计评奖等活动，加快全球家具产业的交流和创新发展，为全球家具行业树立了设计风向标，助推全球家具产业创新发展。

[关键词] 设计杂志 设计传播 家具行业 创新机制

[中图分类号] G239[文献标识码] A[文章编号] 1009-5853 （2021） 05-0101-11

[Abstract] As the standard-bearer of design innovations， design magazines of the furniture industry provide a fundamental impetus for its innovative development worldwide. The leading international design magazine focuses on the internationalization and localization of its published content， showing cultural characteristics and changes in global furniture and home furnishings. Cross-border designs and fashion & art industries have sought to find the best solution to popular life and pursued a unique and tasteful contemporary home lifestyle. The application of the new commercial model has realized the communication between editors， readers， content， and activities， thus brought the linkage between online and offline information. By regular design trend reports， furniture design awards， and other activities were held and welcoming participants， which has speeded up the exchange and innovative development of the global furniture industry. These have made the magazines a bellwether for the global furniture industry and enabled a boost to the innovation and development of the global furniture industry.

[Key words] Design magazine Design communication Furniture industry Innovation mechanism

1 引 言

目前，世界各国为争夺国际话语权、提高自身地位，在文化和资源方面展开了激烈的竞争。在这样的大环境下，设计创新已然成为国家、企业发展的核心竞争力之一。一些发达国家已将传统家具行业借助文化和科技创新的力量成功转型升级，在国际家具设计界保持着引领的姿态。由此可见，体系化的创新思路将是各国产业升级和设计可持续发展的必要条件，而设计杂志在孵化创新思维和传播设计创新理念方面扮演着关键角色。

设计杂志作为反映当代设计潮流、审美趋势的权威平台，对全球家具设计进行了长达数十年的追踪报道。杂志从媒体视角，对行业现状和发展趋势进行了深入、全面的分析，持续输出具有潜力的、创新性的、优质的设计作品和设计师，呈现了许多优秀的设计理念和表现形式，对设计思潮产生了深远影响，持续推动家具行业的创新发展。……