北京市美丽休闲乡村发展现状及对策研究

聂紫瑾 李勋 赵菲 李琳

摘    要：美丽休闲乡村推介是农业农村部和北京市促进乡村休闲业态集群式发展的重要举措。为总结美丽休闲乡村发展经验、推动北京市休闲农业高质量发展，通过美丽休闲乡村申报表和监测表分析、实地考察，以及大众点评网点评情况比对，分析了76个北京市市级及以上美丽休闲乡村的规模布局、产业资源和旅游资源情况、景观建设情况，以及经营主体、经营业态、品牌营销等休闲农业产业情况，初步总结美丽休闲乡村发展目前存在的主要问题，包括主题化建设不突出、产业融合程度不高、伴手产品开发不足、文化挖掘利用不够、网络传播渠道不畅等，提出了加强主题乡村建设、推动产业深度融合、丰富伴手产品内容、深化文化挖掘利用、强化品牌网络营销等发展建议，以期为北京市休闲农业振兴乡村提供思路。

关键词：北京；美丽休闲乡村；休闲农业；现状；建议

中图分类号：F327；S-9        文献标识码：A         DOI 编码：10.3969/j.issn.1006－6500.2023.05.011

Abstract： The promotion of beautiful leisure villages is an important measure of the ministry of agriculture and rural affairs and Beijing to promote the cluster development of rural leisure formats. In order to summarize the development experience of beautiful leisure villages and promote the high-quality development of leisure agriculture in Beijing， this paper analyzed the scale layout， resources， landscape construction and leisure agriculture industry of 76 beautiful leisure villages in Beijing， through the analysis of declaration forms and monitoring forms of beautiful leisure villages， field visits and comparison of comments on public comment websites. The beautiful leisure villages are plagued by problems such as lack of thematic construction of villages， low degree of industrial integration， insufficient development of souvenirs， insufficient utilization of cultural elements， and unsmooth network communication channels. Some development suggestions qre put forward， such as strengthening the construction of theme villages， promoting the deep integration of industries， enriching the content of souvenirs， deepening culture excavation and utilization， and strengthening network marketing， in order to provide ideas for strengthening the rural vitalization function of leisure agriculture.

Key words： Beijing; beautiful leisure villages; leisure agriculture; present situation; countermeasures

休闲农业是延长农业产业链条、拓展农业多种功能、挖掘乡村多元价值、激发乡村内生动力，从而促进农民增收和鄉村振兴的重要产业。休闲农业产业化，是以休闲农业为龙头，相关产业协调发展，市场化、规模化、现代化和国际化不断推进，进而形成产业集群化的过程[1]。产业集群化是休闲农业产业化发展的有效途径[2]。为推进休闲农业产业集群化发展，国家层面推出了一系列的政策，如全国休闲农业与乡村旅游示范县[3]、全国休闲农业重点县[4]等，推动资源适度集聚、休闲农业产业化发展。……